MBS - SEM Specialist

at  Machobear Studios Inc

WHO ARE WE?

Machobear Studio is an established tech start-up based in Vancouver. We are the creators of Liv.Rent, an all-in-one platform that connects tenants with landlords. In addition to developing and maintaining our platform, we work on a variety of exciting projects for our clients within the real estate and food industries, providing innovative tech solutions that meet their unique needs.
We are seeking a results-driven SEM Specialist to manage and optimize our search engine marketing strategies, with a focus on driving traffic, conversions, and user engagement for both liv.rent and our diverse range of clients. The ideal candidate will have strong experience in paid search campaigns and a passion for data-driven marketing.

What You’ll Be Doing:

• Help create and execute strategies with prominent search engines, create content plans, track and optimize websites, etc.
• Conduct in-depth keyword research and analysis to identify opportunities for growth.
• Optimize campaigns to achieve maximum ROI, including bid management, ad copy, and landing page improvements.
• Track and report on campaign performance using analytics tools like Google Analytics, and provide actionable insights.
• Stay up-to-date with SEM trends, platform updates, and best practices.
• Collaborate with the marketing team to ensure SEM strategies align with overall company and client goals.
• Develop A/B testing strategies to improve click-through and conversion rates.

• Help create and execute strategies with prominent search engines, create content plans, track and optimize websites, etc.
• Conduct in-depth keyword research and analysis to identify opportunities for growth.
• Optimize campaigns to achieve maximum ROI, including bid management, ad copy, and landing page improvements.
• Track and report on campaign performance using analytics tools like Google Analytics, and provide actionable insights.
• Stay up-to-date with SEM trends, platform updates, and best practices.
• Collaborate with the marketing team to ensure SEM strategies align with overall company and client goals.
• Develop A/B testing strategies to improve click-through and conversion rates