Reporting to the Vice President of Marketing, The Director of American Family Advertising and Media will deliver and execute a powerful advertising and media strategy that will build and enhance the American Family Insurance brand. We are looking for a seasoned marketing professional with strong experience in agency management, including social media, to deliver integrated campaigns with excellence.
This Director will need to both think and plan strategically, activate and execute effectively, and have experience with cultural trends coupled with an elevated taste to identify the right opportunities for American Family Insurance.
Position Compensation Range:
$125,000.00 - $212,000.00
Pay Rate Type:
Salary
Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

PRIMARY ACCOUNTABILITIES

• You will lead the Brand Advertising and Media teams, overseeing their performance and growth. Define team goals and best practices, manage workflows, and ensure resource planning. You will also mentor junior team members and foster a collaborative and innovative team environment.
• Have experience leading top-tier creative and media agencies and managing brand activation programs with budgets exceeding $100M.
• Serve as the primary contact for advertising and media teams and important partners on marketing and advertising programs and campaigns. Collaborate with partners to understand and align on project objectives, needs, and expectations, including field and product marketing, insights, and legal teams.
• You will develop long-term relationships across marketing agency teams and partners. Provide strategic counsel to enhance a project’s value and impact through creative strategy. Additionally you will anticipate stakeholder needs, address potential issues proactively, and offer innovative solutions.
• As the Director, you will lead the creative and media briefing process, as point person in building cohesive brand plans.
• You will frequently collaborate with Integrated Agency Team leads in the development of creative strategies, guide project teams, and ensure the successful execution and delivery of all creative outputs.
• You will also provide oversight regarding the quality and consistency of all creative deliverables. This includes providing strategic feedback to ensure excellence in all creative brand outputs.
• As you ensure all creative outputs are on-brand, strategically aligned, and meet the highest quality standards you will also manage the advertising agency for creative idea development and production, ensuring the delivery of creative assets for broad-based video, social strategy, and content planning.
• You will have the opportunity to assist in overseeing annual plans and budgets, foster a positive team culture, ensure cross-team collaboration, and guide the team’s overall direction.
• Lead the media agency to reach the right audience through a variety of digital and traditional media channels, employing advertising methods throughout the purchase journey.
• Maintain overall control of media plans, ensuring important dates are met and campaigns are delivered on time, maximizing the value of our media investment.
• Manage the media agency to produce meaningful post-campaign analysis and improve the value of our advertising through testing, targeting, and refining plans.
• Review media agency performance and set Indicators to ensure achievement and exceeding of targets while maintaining a positive return on investment.
• You will brief the media agency, executing the creation of impactful marketing assets and innovative campaigns to achieve profitable growth, while managing cross-functional relationships internally and externally.

SPECIALIZED KNOWLEDGE & SKILLS REQUIREMENTS

• Noteworthy track record of effective team management.
• Experience in providing customer-driven solutions and service.
• Expertise in developing, executing, and monitoring brand strategies.
• Significant experience in marketing, advertising, or a related field.
• Proficiency in using marketing concepts, strategies, practices, and tools.
• Experience with counseling, consulting, and negotiating to guide strategic our decisions across all levels of management.
• Solid knowledge of project management methodologies, practices, techniques, and tools.
• Consistent record of delivering on commitments.
• Proven creative thought partner.
• In-depth understanding of our current products and future concepts.
• Trend forecasting experience.

Licenses

• Not Applicable.

Travel Requirements

• Up to 40%.

Physical Requirements

• Work that primarily involves sitting/standing.

In this primarily office-based role, you will spend at least 80% of your time (4+ days per week) working from our National Headquarters in Madison, WI 53783. This requirement will flex based on travel and commitments with our creative and media agencies based in various geographic locations.

LI-Onsite

We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!
We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

LI-AW

Please refer the Job description for details