Media Buyer at Fella Health (Remote, $15k-$42k/yr + equity)

at  Fella Health YC W20S21

ABOUT FELLA HEALTH

Fella Health helps middle-aged men live 10 years longer.
We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas’ most pressing healthcare need, then remain a fella’s core healthcare provider for the rest of their life - focused on men’s health, longevity, mental health, and primary care.
We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.
Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.
We’ve grown >150x since Sept 2022, grown >10x since Nov 2023, and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.
We’re still a young startup and are moving quickly. We have a long way to go. This is still Day 1.
You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We’re backed by top healthcare & consumer investors:

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

• Optimize existing Meta campaigns:
• Manage: Take over management of existing paid campaigns across our Meta Ad Accounts. Maintaining our current performance levels as a minimum.
• Analytics: Take ownership of campaign analytics and reporting to assess attribution and ROI. Surface insights to inform budget allocation decisions.
• Test: Run A/B tests on new audiences, creatives, landing pages, and other variables to continually lift campaign efficiency. Apply learnings across accounts.
• Manage creative agency relationships - Oversee day-to-day creative needs and feedback loops with contracted agencies to ensure delivery of high-performing ad creative and landing pages. Be the key conduit for translating performance data and optimization opportunities.
• Sales pipeline collaboration - Work closely with the Sales Lead to sync ad targeting and messaging with the profiles that will fill their call pipeline. Tailor campaign goals to hit key sales metrics like calls booked.
• Expand and pioneer new paid channel frontiers - Experiment with existing and emerging paid platforms like Google Ads, Reddit, Quora, and TikTok. Be an early adopter of new high-potential placements, ad formats, and targeting tactics.