Media Buyer or Media Planner

at  Public Label

THIS POSITION IS FOR ONE OF OUR ENTITIES UNDER THE “MEET THE PEOPLE” GROUP.

The Activation Strategist, Spot is responsible for the tactical planning, purchase, execution and delivery of linear and digital video and audio channels, print and OOH that are part of approved media plans. The Buyer assists in establishing appropriate tactical media strategies and budgets for clients and must have a working and proficient understanding of media measurements and how to creatively apply them in the Agency’s objective of exceeding the Clients’ goals. Developing and maintaining relationships both internally and with external media partners is critical to successful results. The Buyer must have the experience and ability to manage the buying process in relevant platform/software solutions.

Essential Duties and Responsibilities (Other duties may be assigned)

• Media Strategy/Tactics- Participate in media buying discussions relative to assigned client portfolio and channels. Develop and execute each client’s tactical media plan within relevant channels and subsequent execution and delivery. Issue RFI and RFP efforts with existing and new vendors.
• Measurement and Delivery - Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup among channel specialties.
• Negotiations - Negotiate best (not necessarily lowest) possible rates that will deliver planned exposure. Secure relevant added value for all clients.
• Vendor Relationships - Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities.

QUALIFICATIONS

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-5 years hands-on media buying experience.
• Have a strong understanding of media fundamentals including, media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies laddering to business goals, etc.
• Must be able to communicate with supervisors and team leads regarding tactical strategies, ad specifications and campaign delivery requirements.
• Must be able to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients. Must be able to explain and present Post Buy Analysis both internally and externally
• Must develop and maintain positive relationships with vendors and demonstrate good negotiation skills that lead to competitive media rates for clients and agency.
• Proficient with media tools and systems, including Advantage, Nielsen, Comscore, Strata among others.
• Demonstrate ability to successfully train and mentor others through internal training sessions and coaching.

EDUCATION

• Bachelor’s degree from four-year college or university, degree or concentration in advertising, marketing or communications preferred

Essential Duties and Responsibilities (Other duties may be assigned)

• Media Strategy/Tactics- Participate in media buying discussions relative to assigned client portfolio and channels. Develop and execute each client’s tactical media plan within relevant channels and subsequent execution and delivery. Issue RFI and RFP efforts with existing and new vendors.
• Measurement and Delivery - Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup among channel specialties.
• Negotiations - Negotiate best (not necessarily lowest) possible rates that will deliver planned exposure. Secure relevant added value for all clients.
• Vendor Relationships - Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-5 years hands-on media buying experience.
• Have a strong understanding of media fundamentals including, media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies laddering to business goals, etc.
• Must be able to communicate with supervisors and team leads regarding tactical strategies, ad specifications and campaign delivery requirements.
• Must be able to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients. Must be able to explain and present Post Buy Analysis both internally and externally
• Must develop and maintain positive relationships with vendors and demonstrate good negotiation skills that lead to competitive media rates for clients and agency.
• Proficient with media tools and systems, including Advantage, Nielsen, Comscore, Strata among others.
• Demonstrate ability to successfully train and mentor others through internal training sessions and coaching