Media Campaign Manager, EMEA

at  Servicenow

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description

We are looking for an exceptional, dynamic advertising and sponsorships Campaign Manager to drive the execution of our EMEA activities across UK, Germany and France. The specific duties will include:

• Support complex, cross-channel media campaigns in EMEA that deliver on business goals and KPIs. Channels include both offline and online tactics, from TV to events.
• Collaborate with agencies, partners and internal teams. These may include creative, content, digital, sales, operations and more.
• Manage brand awareness campaigns set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance; assist with global needs as they arise
• Manage key sponsorship activations in sport category, with projects varying from event coordination, content development and merchandising project management.
• Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners
• Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting
• Support development and refinement cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates
• Maintain a regular cadence of media partner executive summaries to share out with internal teams.
• Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget trackers

Qualifications

TO BE SUCCESSFUL IN THIS ROLE YOU HAVE:

• Proven ability in managing cross-channel media programs to increase awareness of tech brands
• 5-6+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises
• Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization
• Experience managing large +1M budgets, from planning, forecasting, pacing and actualization
• Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to translate results to insights and learnings; ability to bring in new ideas and best practices
• Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.
• Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs
• Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor
• Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas
• A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics
  Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
  Additional Information

We are looking for an exceptional, dynamic advertising and sponsorships Campaign Manager to drive the execution of our EMEA activities across UK, Germany and France. The specific duties will include:

• Support complex, cross-channel media campaigns in EMEA that deliver on business goals and KPIs. Channels include both offline and online tactics, from TV to events.
• Collaborate with agencies, partners and internal teams. These may include creative, content, digital, sales, operations and more.
• Manage brand awareness campaigns set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance; assist with global needs as they arise
• Manage key sponsorship activations in sport category, with projects varying from event coordination, content development and merchandising project management.
• Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners
• Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting
• Support development and refinement cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates
• Maintain a regular cadence of media partner executive summaries to share out with internal teams.
• Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget tracker