Media Campaign Manager

at  KimberlyClark

YOUR JOB

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
You´ll be responsible for the management and overseeing execution of cross-channel media campaigns for IFP Consumer, in partnership with ABUs, Digital Experience and Content teams. You will work with cross functional teams to deliver breakthrough media campaigns, advising on optimizations and audience targeting to ensure we reach consumers effectively with the right message at the right time.

ABOUT US

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on!
Led by Purpose. Driven by You.

EXPERIENCE AND REQUIREMENTS:

• 7-10 years of prior relevant experience running a managing campaign for large organizations.
• Media agencies experience desirable.
• Provan ability to manage cross channel PESO media campaigns in a multi-market role.
• Experience working in cross functional teams.
• Understand media metrics & KPIs used to measure media performance.
• Familiarity with AdTech platforms such as Google Ads, DV360, Meta Ads Manager, DCO.
• Experience taking analytical insight into action for media optimizations.
• Experience with both offline (TV etc.) and digital channels (Programmatic, Search, Display etc.)
• Experience using 0 Party Data & 1st Party Data within media plans for audience targeting.
• English advanced level.

MAIN RESPONSIBILITIES:

• Managing cross-channel media campaigns for deployment by ABUs/Markets, in line with agreed strategies and objectives.
• Collaborating with cross-functional teams to ensure consistency of brand messaging and design across all media channels.
• Analyse media campaign performance to optimize media campaign strategy and share trends and insights to improve future performance.
• Advise on biddable media strategies and set-up to ensure efficiencies and effectiveness.
• Coordinate with external agencies as required to ensure success of campaign execution and optimization.
• Lead on audience insights and performance marketing techniques such as personalization and dynamic content, partnering closely with Creative & Comms and Digital Experience teams for an integrated approach.
• Stay up to date with latest media trends and best practices, ensuring KC keep up to speed with industry changes.
• Ensure agencies are pacing and managing budgets effectively.