Media & Digital Manager

at  Danone

About the job
At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably produced foods and beverages that nourish people’s lives. As the largest Certified B Corporation in the world, we are committed to redefining business success to ensure that through our brands we create real benefits for people, our communities, and the planet.
We are looking for a Media & Digital Manager to hold the responsibility for the full Media Strategy & integrated communication planning for Danone Portugal 3 categories (Dairy, Plant-Based and Specialized Nutrition), agencies eco-system management and always aims to maximize our communication efficiency & impact.

Main areas of responsibility are the following:

• Strategy: Media & Communication strategy definition, activation & analysis.
• Media “Traditional”: Yearly negotiation, planning, max. campaign efficiency, coverage & tracking.
• Digital: Display, Programmatic, Paid Search (SEM-SEO), Paid Social, Content creation (e.g Podcast, etc) and eRetail Media.
• Agencies stakeholders management: Media, Digital, PR, Creative.
• Budget Management: full alignment with Finance Marketing controller on phasing/spent, always max. spent efficiency.

About you

To be successful in this role we believe that is it positive to have:

• Strong background on media planning & negotiation with deep knowledge on Digital.
• Organized, attention to detail, analytical, good communicator & strong ability to establish relationship with partners at different levels, business & result oriented.
• Work closely with our partners (agencies) & brand teams driving & guiding them to secure Danone’s best interest & reach the best possible business output for each campaign.

About us
Working at Danone gives you the chance to impact more than 12 million consumers in, where we lead the ranking of the most chosen brands in the country.
In addition, Danone is the largest BCorp company and that drives us every day to increase our efforts in sustainability, our impact on society and our workers.

• Strong background on media planning & negotiation with deep knowledge on Digital.
• Organized, attention to detail, analytical, good communicator & strong ability to establish relationship with partners at different levels, business & result oriented.
• Work closely with our partners (agencies) & brand teams driving & guiding them to secure Danone’s best interest & reach the best possible business output for each campaign