Media Director

at  Collective Measures

We are currently seeking an experienced media strategy professional to join our team as a Media Director. At Collective Measures, The Media Director is a leader in the media function, and in the company as a whole. MD’s are experts in the media field and possess a broad set of media, marketing, analytics and management skills. MDs maintain a strong relationship with the client, working very closely with Account Managers to coordinate client strategic development and communications. They also play a leading role in the development of Collective Measures strategic media solutions and must maintain strong relationships internally across all disciplines. The most desirable candidates will have experience in multiple digital and traditional media channels.

_REQUIREMENTS:

• 10+ years of experience creating digital marketing plans with multiple digital & traditional media channels (paid search, paid social, display, organic search, video, audio, print, OOH)
• Experience with planning & research tools to aid marketing and media planning
• Strong focus on measurement and analytics
• High attention to detail
• Ability to prioritize and manage multiple projects simultaneously
• Client-centric mindset
• Solid professional presentation skills (written, visual and verbal)
• Paid search experience is a plus
• Experience working at or with an agency is preferred

• Articulating cross channel media strategies and capabilities of the agency to clients, new prospects, and internally to agency staff
• Educating internally and externally about media best practices and emerging trends
• Working with account teams to develop media strategy briefs, pitches, and project plans
• Developing and presenting strategic integrated media plans for key accounts inclusive of industry and audience research, media strategy, media mix, channel role and measurement strategy & KPIs
• Supervising channel leads in the execution of media plans, including preparation of media budgets, audiences, measurement, contracts, and supporting materials
• Leading a cross-functional team of media specialists to ensure media plans are being implemented and managed with strong performance results
• Ensuring that client’s strategic marketing objectives are being met, effectively measured, and communicated to clients
• Ensuring that performance metrics are established for each account and that there is coordinated effort among internal resources to deliver monthly reports, budget recaps, and ongoing performance reporting for clients
• Participating in new business project assignments and pitches
• Maintaining close contact with external media representatives, developing good business relationships and keeping a pulse on industry changes and best practices
• Attending industry presentations to evaluate new information/services
• Maintaining a high professional profile
• Contributing to agency thought leadership internally and externally by sharing trends and new technologies, writing blog posts, sitting on panels, and public speaking
• May have direct people management responsibilities after 120 days