Media Effectiveness Analyst with SQL (all genders)
at zooplus SE
München, Bayern, Germany -
| Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
|---|---|---|---|---|---|---|---|
| Immediate | 02 Dec, 2024 | Not Specified | 04 Sep, 2024 | 4 year(s) or above | Data Science,Statistics,Adobe Analytics,App,Google Analytics,Know How,Data Analysis,English,Information Systems,Python,Qlikview,Working Experience,Relational Databases,Tableau | No | No |
Required Visa Status:
| Citizen | GC |
| US Citizen | Student Visa |
| H1B | CPT |
| OPT | H4 Spouse of H1B |
| GC Green Card |
Employment Type:
| Full Time | Part Time |
| Permanent | Independent - 1099 |
| Contract – W2 | C2H Independent |
| C2H W2 | Contract – Corp 2 Corp |
| Contract to Hire – Corp 2 Corp |
Description:
COMPANY DESCRIPTION
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.
JOB DESCRIPTION
We are looking for a Senior Analyst Media Effectiveness (all genders) who will work closely with the Marketing Analytics Spoke Lead and Marketing Intelligence Director, being responsible for measuring effectiveness of our media mix and shaping the media investment strategy.
QUALIFICATIONS
- 4+ years of relevant work experience as a Marketing Analyst, Business Analyst, Data Analyst or Measurement Specialist
- Bachelor/Master’s degree in Information Systems, Business Informatics, Statistics, Data Science or similar
- Very good understanding of marketing measurement including ATL
- Hands-on experience in incrementality measurement (geo-split tests and lift studies) either as an analyst and/or in planning
- Good understanding of digital attribution(web and app)
- Strong SQL-skills and a good understanding of relational databases
- Working experience with tools such as Tableau, PowerBI, Qlikview or similar
- Know-how in Adobe Analytics, Google Analytics or similar
- Experience in using Python for data analysis is a plus
- Experience with media mix modelling (MMM) solutions is a plus
- Fluent in English; any other European language is a plus
Responsibilities:
REQUIREMENT SUMMARY
Min:4.0Max:9.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Merchandising
Graduate
Business, Information Systems, Statistics
Proficient
1
München, Germany
