Media Effectiveness Analyst with SQL (all genders)

at  zooplus SE

München, Bayern, Germany -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate02 Dec, 2024Not Specified04 Sep, 20244 year(s) or aboveData Science,Statistics,Adobe Analytics,App,Google Analytics,Know How,Data Analysis,English,Information Systems,Python,Qlikview,Working Experience,Relational Databases,TableauNoNo
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Description:

COMPANY DESCRIPTION

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

JOB DESCRIPTION

We are looking for a Senior Analyst Media Effectiveness (all genders) who will work closely with the Marketing Analytics Spoke Lead and Marketing Intelligence Director, being responsible for measuring effectiveness of our media mix and shaping the media investment strategy.

QUALIFICATIONS

  • 4+ years of relevant work experience as a Marketing Analyst, Business Analyst, Data Analyst or Measurement Specialist
  • Bachelor/Master’s degree in Information Systems, Business Informatics, Statistics, Data Science or similar
  • Very good understanding of marketing measurement including ATL
  • Hands-on experience in incrementality measurement (geo-split tests and lift studies) either as an analyst and/or in planning
  • Good understanding of digital attribution(web and app)
  • Strong SQL-skills and a good understanding of relational databases
  • Working experience with tools such as Tableau, PowerBI, Qlikview or similar
  • Know-how in Adobe Analytics, Google Analytics or similar
  • Experience in using Python for data analysis is a plus
  • Experience with media mix modelling (MMM) solutions is a plus
  • Fluent in English; any other European language is a plus

Responsibilities:


REQUIREMENT SUMMARY

Min:4.0Max:9.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Merchandising

Graduate

Business, Information Systems, Statistics

Proficient

1

München, Germany