Media Executive

at  Hiring People

Salary: £25k - 30k per year
Reference: online-3654
Are you ready to take your digital marketing career to the next level? Ada Digital, a fast-growing and award-winning digital marketing agency, is looking for a talented and passionate Paid Media Executive to join their dynamic team in the heart of Kenilworth.
They’re a vibrant agency with a collaborative, results-driven culture, working with some of the most exciting consumer brands across sectors like retail, health, education, automotive, technology, and more. If you’re eager to make an impact, work with innovative campaigns, and grow your career in a supportive environment, they want to hear from you!

WHAT THEY’RE LOOKING FOR

They’re looking for someone who has:

• Experience in Paid Media: Ideally, you have 1-2 years of hands-on experience, whether it’s in Search or Paid Social Advertising. Experience in an agency setting is a plus, but they’re also keen to help you grow if you’re ready to learn!
• Passion for PPC: A strong interest in paid advertising with a keen eye for detail and a results-driven mindset.
• Educational Background: A bachelor’s degree in marketing, business, or a related field.
• Technical Proficiency: Solid experience using Google Ads, Meta Ads, and Google Analytics.
• Analytical Thinking: Strong ability to interpret data and derive actionable insights to improve campaign performance.
• Communication Skills: Excellent written and verbal communication skills to work with both internal teams and clients effectively.
• Organisation: The ability to manage multiple accounts and meet deadlines without compromising quality.

YOUR ROLE IN A NUTSHELL

As a Paid Media Executive, you’ll play a crucial role in driving the success of our clients’ paid media campaigns. You’ll manage campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, ensuring optimum performance while working closely with a supportive team. You’ll also be responsible for providing data-driven insights, refining strategies, and maximising ROI for clients.

KEY RESPONSIBILITIES

Campaign Management:

• Execute and manage paid media campaigns across various platforms (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads).
• Optimise campaign performance by tracking and improving key metrics like CTR, CVR, CPA, and ROAS.
• Conduct A/B testing and collaborate on asset creation to boost campaign performance and engagement.

Data Analysis & Reporting:

• Monitor performance metrics, analyse trends, and make data-backed recommendations for optimising strategies.
• Generate detailed reports, presenting results against KPIs and suggesting areas for improvement.
• Work with the wider marketing team to integrate campaign insights into broader strategies, including SEO, content, and UX.

Budget Management:

• Manage and optimise paid media budgets across platforms, ensuring maximum ROI for clients.
• Collaborate with the Digital Director to ensure campaigns stay within budget and align with client goals.

Collaboration & Communication:

• Partner with cross-functional teams to ensure alignment with brand messaging and client expectations.
• Maintain clear and effective communication with clients, presenting results and identifying new opportunities for growth.
• Stay highly organised and manage multiple client accounts and deadlines efficiently.