MEDIA MANAGER, ESSENCEMEDIACOM WW – DELL EMEA

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with EssenceMediacom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world’s largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, and Sony.
Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.
Reports to: EssenceMediacom Dell EMEA Associate Director

Skills, Behaviours and Experience Required

• Team player with excellent people skills
• Analytical with a honed ability to problem-solve
• Ability to think strategically
• Demonstrate excellent competency of using Microsoft Excel, Word, and PowerPoint
• Strong attention to detail
• Effective and efficient working style
• Commercially minded with proven client management skills
• Experience managing people
• Strong presenter with proven ability to sell in ideas when faced with a demanding audience
• Excellent written & verbal English language skills/grammar; a strong communicator
• Minimum 2-3 years’ experience working with digital brands, planning and buying media campaigns
• Preferred: experience working with DSPs on both a managed and self-serve basi

We are seeking a highly motivated and organized Media Manager to join our Dell Technologies EMEA team at EssenceMediaCom London. As a Manager on the German account, you will be responsible for the day-to-day running of DE and act as the market lead reporting directly to the EMEA AD. You will be the main point of contact for our DE clients and be responsible for harnessing the skills of the various digital and local activation teams to deliver maximum return on investment.
You will be responsible for leading and supporting the team with the planning and buying of media for our client, Dell. This includes activation and efficient running of campaigns, negotiating with media vendors, analyzing data, and presenting recommendations to clients. You will also have the responsibility for maintaining client relationships and working closely with other specialist teams within the agency. The Dell account operates across the full funnel of marketing channels, from key offline ATL vehicles such as TV and Radio, all the way through to Paid Search and Retargeting so you will gain a varied experience of media.
This role will allow you to develop an understanding of Tech, B2B and Ecommerce marketing principles that are a key part of Dell’s success as a company. You will also gain a strong understanding of how the German media market operates by conducting audience and market trend analysis. You will need a good skillset in negotiation, but this role allows you the opportunity to have a direct relationship and deliver insightful inputs in conversations with senior stakeholders.
There is a particular need for Dell Technologies in EMEA to provide a best-in-class evolution of approach to digital innovation, building on our ways of working with vendors in a bespoke way based on our client’s needs, but also providing new strategies and recommendations in line with the cookie-less future.

Key Responsibilities:

• Coordinate planning activities between clients and internal stakeholders
• Lead the development of media plans for the DE market across all funnels
• Be the main day to day contact for the Marketing Manager clients within Dell EMEA
• Strategically dissect and question briefs, whilst proactively offering up new ideas and best practices
• Manage the Planner Buyer and Executives to plan and deploy the quarterly campaigns
• Co-ordinate and collaborate with local EM teams (in Munich) as well as specialist functions (ie. Paid Search, Paid Social, PBU)
• Oversee reporting and optimisation of campaigns, ensuring the PB provides accurate and informative analysis to the clients on a frequent basis
• Lead conversations with key media-owners (publishers) discussing current performance and future strategies
• Oversee the preparation of Response to Brief presentations for our clients and deliver these clearly and confidently
• Work with the Digital Director, Associate Director and Business Director to develop long term strategies and build out testing and innovation roadmaps
• Participate in client calls/meetings as required and contribute to presentation production
• Identify key risks to the delivery and performance against client briefs regularly and manage solutions to mitigate such risk, with support from their line manager
• Contribute constructively to the identification and improvement of central processes which could deliver higher performance
• Remain up to date with market trends and media owners’ offerings to advise on future planning strategy
• Manage the development of the Planner Buyer and oversee the progress of the Executives
• Oversee the team’s day-to-day delivery against their objectives

Skills, Behaviours and Experience Required

• Team player with excellent people skills
• Analytical with a honed ability to problem-solve
• Ability to think strategically
• Demonstrate excellent competency of using Microsoft Excel, Word, and PowerPoint
• Strong attention to detail
• Effective and efficient working style
• Commercially minded with proven client management skills
• Experience managing people
• Strong presenter with proven ability to sell in ideas when faced with a demanding audience
• Excellent written & verbal English language skills/grammar; a strong communicator
• Minimum 2-3 years’ experience working with digital brands, planning and buying media campaigns
• Preferred: experience working with DSPs on both a managed and self-serve basis

What we can offer you.
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Company pension scheme
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Private medical insurance
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25 days holiday (increases with length of service)
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Life assurance
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Permanent health insurance
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WPP share options scheme
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Discretionary bonus scheme
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Free eyecare vouchers and money off glasses
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Extensive training and development
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Corporate gym memberships
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Cycle to work scheme
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Interest free travel loan
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Free breakfast (cereal and fruit)
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Smart shopper (online discount on a variety of products)
Sounds good? We’d love to hear from you!

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