Media Manager

at  SCALEUP

Hi there! We are Scale Up and our client is looking for a Media Manager!
About the Client:
Our client is an integrated marketing agency that helps brands across the full funnel, from designing and developing digital solutions to creating complete communication offerings and performance marketing campaigns. Their cross-channel solutions empower innovative brands to engage with buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share.
Behind it all is a team of creative thinkers, strategists, and industry experts. They have been consistently recognized as a Best Place to Work , and they are looking to expand their growing team.
This a part-time position that will turn into a full-time role in the future.
About the Role:
Our client is looking for a Media Manager to lead the planning, execution, and optimization of digital media campaigns across multiple channels. This role involves managing paid search, programmatic display/video, paid social advertising, and delivering detailed reporting. As a Media Manager, you will be a strategic thinker with hands-on experience in campaign management and analytics. This is a client-facing role that requires a deep understanding of digital marketing strategies.

Key Responsibilities:

• Digital Strategy Development:
• Conduct thorough research to identify target audiences, market trends, and the competitive landscape to inform media strategies.
• Collaborate with internal teams, including account management and creative, to ensure digital media strategies align with client objectives and KPIs.
• Develop and implement comprehensive digital marketing strategies.
• Lead and manage digital campaigns across platforms such as Meta Ads, Google Ads, and programmatic platforms.
• Campaign Management:
• Build and maintain strong relationships with clients, acting as a strategic partner.
• Oversee the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and optimization.
• Foster relationships with media vendors and platform partners to ensure optimal campaign performance.
• Ensure accurate tracking and reporting for performance improvement.
• Analytics and Reporting:
• Analyze campaign performance using Google Analytics and native analytics tools.
• Prepare detailed performance reports and insights, recommending improvements for future campaigns.
• Client Interaction and Team Collaboration:
• Work closely with clients to understand their business needs and adjust strategies accordingly.
• Collaborate with internal creative and technical teams for seamless campaign execution.
• Continual Learning and Adaptation:
• Stay updated with the latest digital marketing trends and best practices.
• Implement new technologies and methodologies to enhance campaign performance.

Requirements:

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• At least 5 years of experience in media buying and digital marketing, focusing on digital advertising across multiple channels.
• Proven expertise in managing Meta Ads, Google Ads, and programmatic advertising platforms.
• Strong proficiency in Google Analytics and other native analytics tools.
• Detail-oriented with excellent organizational and project management skills.
• Ability to thrive in a fast-paced, deadline-driven environment and adapt to evolving client needs.

Benefits:

• Competitive salary
• Merit-based bonuses and promotions
• Unlimited PTO + 10 additional agency-wide holidays
• Professional development stipends
• Employee referral bonus
• New business referral bonus

Our Client’s Commitment:
Inclusivity and respect are fundamental values at the company. Our client does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. They believe in creating a comfortable, safe workplace for everyone. If you need reasonable accommodation during the application or interview process, please let us know.

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

If this opportunity sounds good to you, send us your resume

• Digital Strategy Development:
• Conduct thorough research to identify target audiences, market trends, and the competitive landscape to inform media strategies.
• Collaborate with internal teams, including account management and creative, to ensure digital media strategies align with client objectives and KPIs.
• Develop and implement comprehensive digital marketing strategies.
• Lead and manage digital campaigns across platforms such as Meta Ads, Google Ads, and programmatic platforms.
• Campaign Management:
• Build and maintain strong relationships with clients, acting as a strategic partner.
• Oversee the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and optimization.
• Foster relationships with media vendors and platform partners to ensure optimal campaign performance.
• Ensure accurate tracking and reporting for performance improvement.
• Analytics and Reporting:
• Analyze campaign performance using Google Analytics and native analytics tools.
• Prepare detailed performance reports and insights, recommending improvements for future campaigns.
• Client Interaction and Team Collaboration:
• Work closely with clients to understand their business needs and adjust strategies accordingly.
• Collaborate with internal creative and technical teams for seamless campaign execution.
• Continual Learning and Adaptation:
• Stay updated with the latest digital marketing trends and best practices.
• Implement new technologies and methodologies to enhance campaign performance