Media Monitoring Analyst

at  Lucidya

Lucidya is one of the fastest growing SaaS startups in the world & the leading Customer Experience Management tool geared towards Arabic language.
By leveraging AI, Machine Learning & big data technologies, we are on a mission of empowering businesses in the MENA region to understand and better serve their customers using our Media & Customer Intelligence products.
With an HQ in Riyadh and offices in different countries in the world, we are funded by the most reputable investors in the region and scaling rapidly to meet the increasing demand of our products.
Come and join the startup that has been named by World Economic Forum as one the most promising startups in MENA region … Be part of the history we are making.
We are looking for an observant and data-driven social media analyst to judge and evaluate the success of social media and web presence of a brand/campaign/Initiative by looking at posts’ metrics.
As a Social Media Analyst at Lucidya, you will play a pivotal role in shaping the success of our clients’ social media campaigns and initiatives. Your expertise will provide critical insights and feedback primarily to Social Media and Customer Experience (CX) Directors. By analyzing the performance of social media platforms and related content, you will ensure that our solution is both impactful and adaptive.

REQUIREMENTS

• Excellent analytical and problem-solving skills.
• Ability to contribute both independently and as part of a team.
• In-depth understanding of how to read and interpret data.
• The ability to analyze data (specifically related to user behavior and engagement).
• Excellent communication skills.
• The ability to provide constructive criticism.
• Strong professional writing skills.
• Ability to identify target audience preferences and trends.
• Strong time management skills.
• Research skills.
• Great attention to detail.

• Analyzing social media post metrics.
• Researching new social media trends and tools.
• Keeping up to date of current events and pop culture to better understand user behavior.
• Monitoring social media channels for mentions of company or brand names to identify potential customer service
• issues or opportunities for increased brand awareness.
• Providing constructive criticism to content creators to help them make improvements.
• Creating reports with analytics findings and recommendations for Internal (sales, marketing..etc.) or external (customers, prospects) requests
• Review reports for accuracy and consistency
• Proofread for grammar, spelling, and formatting.
• Cross-reference data points and calculation.
• Check references, citations, and hyperlinks.
• Maintain consistent visual and content standards.