Media Offline Campaign Manager (all genders)

at  zooplus SE

COMPANY DESCRIPTION

You will work within the offline marketing team who are responsible for planning campaigns across ATL channels such as TV, out of home, audio and print. A key component of the role involves working closely with our partner brands in curating co-branded media campaigns across the marketing funnel.
We are looking for someone who has experience planning and co-ordinating campaigns across all ATL channels, along with a broad understanding of digital channels. You will have experience of planning and/or buying ATL campaigns either at a media agency or client side and will be comfortable with all aspects of the planning process, including briefing media and creative agencies.
Working closely with the Director of Offline Marketing and Senior ATL Media Manager, the Media Campaign Manager will align on all aspects of the co-branded campaign process from brief through to implementation. You will be the central interface between our partner brands, media agency, and internal teams such as vendor management, co-marketing, creative, and online marketing.

QUALIFICATIONS

• Expertise across both traditional and emerging media channels
• Experience planning and buying linear TV campaigns
• A proven record of planning and managing multi-million EURO ATL campaigns across multiple markets
• Knowledge of different media landscapes
• Experience driving direction and alignment across cross-functional teams
• Experience working with internal and/or external creative agencies
• Experience working with marketing intelligence teams
• Understanding of different measurement frameworks such as MMM, incrementality testing, causal impact analysis, A/B testing
• Fluent in English, German a plus, international mindset

Please refer the Job description for details