Media Operations Manager

at  WildBrain

QUALIFICATIONS

• Demonstrable experience of creating and executing digital campaigns across a variety of platforms and tools (e.g. Google Ads (YouTube, Search, Display), META Ads Manager, TikTok, Spotify, Pinterest etc).
• Excellent communication and interpersonal skills, with the ability present strategies and ideas to a variety of audiences.
• Collaborative spirit, working seamlessly with internal teams and external partners.
• Working to tight deadlines and managing key stakeholder relationships - an organised and proactive person.
• Creative thinker with strong analytical and strategic skills and the ability to use data to drive decision-making and recognize the story it tells.
• An excellent knowledge of the digital landscape and experience of online video and social media platforms.
• A passion for TV, innovative digital brands and Children’s brands and content. You will keep up to date with current industry trends. You can adapt to a rapidly changing environment and develop skills according to the changing needs of the business.
• Educational background in Marketing, Communications, Advertising fields, or equivalent work experience.
• Experience or knowledge of advertising to children an advantage.
  Additional Information

Job Description

• Lead paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns.
• Work with the Digital Marketing Strategist and Director to analyse, develop and implement bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children.
• Advise on ad creative best-practices to drive campaign success. Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
• Manage media budgets to maximise return and track spend and payments.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• Ensure campaigns are managed in-line with the agreed strategy and in the brand’s tone of voice, and the agreed strategy is translated into creative briefs

WildBrain is looking for a Media Operations Manager to help shape and support WildBrain’s digital, commercial and marketing strategies for both our owned Kids & Family franchises, and third-party clients.
Reporting to the Head of Ad Operations, you will be responsible for concepting, developing, and executing always-on and tentpole digital paid media campaigns as part of an integrated digital marketing approach.
Working closely with Digital Marketing, Media Solutions and Audience & Network, you will create and execute on strategies to grow and engage adult, parent and child audiences online, promote licenced products, events and launches and drive content awareness and consumption.

Job Description

• Lead paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns.
• Work with the Digital Marketing Strategist and Director to analyse, develop and implement bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children.
• Advise on ad creative best-practices to drive campaign success. Ensure creatives comply with industry standards, platform guidelines, and legal requirements.
• Manage media budgets to maximise return and track spend and payments.
• Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
• Ensure campaigns are managed in-line with the agreed strategy and in the brand’s tone of voice, and the agreed strategy is translated into creative briefs.