Media Planner

at  nickelodeon

ABOUT US:

Welcome to Paramount UK & Ireland, where we bring the magic of entertainment to life across 20 iconic TV channels including MTV, Comedy Central, Nickelodeon, Channel 5, and BET. Reaching nearly 30 million homes in the UK and Ireland, we’re part of a global entertainment family spanning over 705 million households. With bold creativity and a commitment to connecting with audiences, our brands are at the forefront of music, comedy, kids’ content, and beyond. Be part of a world where ideas come to life, stories resonate, and every day brings something new.

ABOUT THE ROLE:

As a Media Planner, you will be the architect of audience-focused, creative campaigns that make our channels unforgettable. From strategy to execution, you’ll guide promotional planning across the Paramount UK Network, helping to captivate audiences and build brand loyalty.

KEY RESPONSIBILITIES:

• Campaign Strategy & Implementation: Bring our brand vision to life across Nickelodeon UK channels by executing media plans that enhance channel tone, communicate key messages, and ensure a smooth viewer experience.
• Optimization & Analysis: Utilize the TE Optimizer tool to balance promo supply and demand, ensuring every campaign reaches its full potential.
• Cross-functional Collaboration: Partner with Programming, Scheduling, Marketing, Creative, and Research teams to establish priorities and design effective, creative on-air campaigns.
• Asset Management: Prepare monthly campaign lists with clear specifications for assets, maintaining a seamless flow from concept to screen.
• Continuity & Creativity: Use continuity and visual innovation to maintain audience engagement and reduce viewer churn to competitors.
• Scheduling & Compliance: Work closely with Channel Operations to ensure timely, accurate, and OFCOM-compliant transmission schedules.
• Multi-platform Integration: Amplify campaign impact across on-demand and digital platforms for cohesive messaging.
• Campaign Reporting: Track and evaluate campaign outcomes, sharing insights that contribute to ongoing improvements and best practices.
• Industry Insight: Stay tuned to competitor activity and industry trends, bringing fresh insights to our team.