Media Planner

at  Pandora Jewelry

If you have ever dreamed of being part of the world’s first jewelry company, this is your chance! Pandora is a multinational reality present in more than 80 countries and continues to strengthen its leadership position thanks to an expansion plan that provides for new openings every year, involving more than 1,600 Pandorians in Italy and over 32,000 worldwide.
About us:
In 2023 in Italy we ranked 1st as Best Employer, Best Sign, Best Service in the jewellery sector and 5th as Best E-commerce.

KEY ACCOUNTABILITIES:

• Develop and implement offline media strategies, in alignment with the Paid & Owned Media Manager, to increase brand visibility and achieve marketing goals.
• Manage advertising campaigns across various offline channels, including TV, radio, print, and outdoor.
• Always on collaboration with the Paid Digital team to integrate offline strategies with digital campaigns in a cross-channel approach
• Monitor and analyze the performance of offline campaigns, providing detailed reports and recommendations for future optimizations.
• Utilize a test & learn approach to drive innovation and continuously improve campaign strategies
• Manage the budget for campaigns, ensuring efficient use of resources and constantly monitoring opportunities and optimizations
• Manage the relationship with the media agency, ensuring effective communication, productive collaboration and relevant market, media and competition insights.
• Proactively support the organization, sharing innovations, and challenging the status quo.
• Maintain relationships with agencies, suppliers, and other external partners.
• Collaborate with Go To Market team to conduct consumer and advertising research in collaboration with third-party partners to measure campaign effectiveness
• Cascade, coordinate and support offline media activities in cluster countries, ensuring consistency and adaptation of local strategies.
• Budget tracking for the area of responsibility

REQUIREMENTS

• 5+ years of experience working within offline media
• Previous experience in media agency or global organizations in retail, fashion or FMCG industry preferred
• Experienced in offline and online media planning
• In-depth knowledge of trends and best practices in the offline media sector
• Experience with econometric model and audit tracking
• Experience in delivering insight-based research
• Fluent in English – verbally and written

In this role you’ll be in charge to defining, planning, and analyzing offline paid media strategies to enhance brand visibility and achieve marketing goals.