Media Planning & Insights Specialist (1 year FTC)

at  Expedia Group

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

MEDIA PLANNING & INSIGHTS SPECIALIST

Do you thrive on the prospect of joining a team of Media Planners & Insights Specialists dedicated to supporting Expedia Group’s advertising arm, Media Solutions, through the utilization of 1st and 3rd-party data for media planning? Are you passionate about visualizing data and uncovering patterns to drive effective media strategies? Can you transform data into actionable insights and craft digital campaign strategies tailored for travel advertisers? If you’re seeking to be a part of, grow within, and ultimately shape a collaborative, global, and innovative culture deeply rooted in data, the Media Insights & Planning (MIP) team provides the perfect environment and opportunity for you.
This is a 12 month fixed term contract, starting ASAP.

• Join our Media Insights & Planning team (MIP) within the Media Solution business for expertise in media planning, with a focus on leveraging insights to drive impactful strategies.
• Utilize a blend of creativity and strategic acumen to develop tailored media plans for our partners, with a keen understanding of audience dynamics, touchpoints, and media landscape across various channels including onsite, programmatic, social media, and others.
• Offer exceptional support to our EMEA region and global partners, ensuring their media strategies align with business objectives.
• Foster positive relationships with global Sales teams, guiding them on best practices and integrating insights into campaign strategies.
• Effectively communicate insights derived from booking/search, industry trends, and macroeconomic data to inform and enhance advertising campaign strategies.
• Collaborate closely with team members across NA, LATAM, and EMEA regions to provide pre-campaign and strategic support to our global Sales team.
• Engage in cross-functional collaboration with Analytics, Yield, Operations, Strategy, and Product teams to drive innovation and automation in our systems, tools, and processes, enabling more efficient media planning and sales operations.
• Act as a representative of the MIP team in cross-functional initiatives across Media Solutions.
• Lead efforts to understand partner business objectives and develop solutions to drive their advertising strategies forward.