Media Planning Specialist - Mobile

at  Vodafone

Location: London, The Speechmark + Hybrid working
Salary: Competitive + Vodafone Benefits

Hours: Full time (37.5 hours per week – Mon to Fri)

• Hybrid

At Vodafone UK we believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don’t require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, on average 8 days a month. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.

WHO WE ARE

We’re a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives.
At Vodafone UK, diversity isn’t just a buzzword, it is core to who we are as a company. We’re proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.
Be a part of Vodafone UK Consumer team where creating and developing products, services and propositions is at the forefront. From the way we interact with our customers, to how we communicate in our campaigns and create data-driven propositions, this is where some of our best ideas are brought to life.

WHO YOU ARE

This role will suit someone who is collaborative, curious, ambitious, and enjoys pushing boundaries to drive continuous improvement and seeks innovative solutions to meet business needs.

In addition, you will need:

• Numerical background preferable. Comfortable working with Excel.
• Strong understanding of all marketing channels, processes, and activities.
• Good stakeholder management required as the role will involve contact with numerous teams across the business including agencies, campaign teams, terminals, commercial and Ecom.
• Strong time management and proactively needed to collate information feeding into creating better briefs and planning and sharing reports and insights.

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

Key accountabilities include:

• Media campaigns aligned to commercial and segment strategies using an omni-channel approach to driving sales.
• Working with media agencies, biddable team and campaign teams to deliver best in class media and comms.
• Engage key stakeholders including terminals, commercial, GTM, legal and campaign managers to coordinate all the elements required to execute campaigns successfully and in a timely manner.
• Ensuring that all campaigns, promotions, price changes, tests are executed on time and successfully with close alignment with campaigns managers.
• Regular performance reporting on marketing activities to key stakeholders e.g. vendors/agencies/creative teams.
• Campaign performance - articulation of performance metrics & demonstration of ROAS (sales)

As a Media Specialist, you will own the planning, delivery, and optimisation of media for all advertising including PAYM SIMO, PAYM MBB and PAYG and some PAYM android handset campaigns. This includes responsibility for demand generation, improved ROAS and sales optimisation, performance reporting and inputs supporting forecasting to drive new customer acquisitions through the e-shop, TSAR and Retail.
Responsibilities will span end-to-end campaign delivery from strategy and campaign planning to creative production for PAYG digital campaigns to channel activation and media optimisation.
The marketing channels we work with include Paid Search, Paid Social, Display, Press, Radio/Audio, Outdoor, TV/AV/Video channels and partnerships.

Key accountabilities include:

• Media campaigns aligned to commercial and segment strategies using an omni-channel approach to driving sales.
• Working with media agencies, biddable team and campaign teams to deliver best in class media and comms.
• Engage key stakeholders including terminals, commercial, GTM, legal and campaign managers to coordinate all the elements required to execute campaigns successfully and in a timely manner.
• Ensuring that all campaigns, promotions, price changes, tests are executed on time and successfully with close alignment with campaigns managers.
• Regular performance reporting on marketing activities to key stakeholders e.g. vendors/agencies/creative teams.
• Campaign performance - articulation of performance metrics & demonstration of ROAS (sales).