Media Relations Consultant

at  ThedaCare

WHY THEDACARE?

Living A Life Inspired!
Our new vision at ThedaCare is bold, ambitious, and ignited by a shared passion to provide outstanding care. We are inspired to reinvent health care by becoming a proactive partner in health, enriching the lives of all and creating value in everything we do. Each of us are called to take action in delivering higher standards of care, lower costs and a healthier future for our patients, our families, our communities and our world.
At ThedaCare, our team members are empowered to be the catalyst of change through our values of compassion, excellence, leadership, innovation, and agility. A career means much more than excellent compensation and benefits. Our team members are supported by continued opportunities for learning and development, accessible and transparent leadership, and a commitment to work/life balance. If you’re interested in joining a health care system that is changing the face of care and well-being in our community, we encourage you to explore a future with ThedaCare.

Benefits, with a whole-person approach to wellness –

• Lifestyle Engagement
• e.g. health coaches, relaxation rooms, health focused apps (Wonder, Ripple), mental health support
• Access & Affordability
• e.g. minimal or zero copays, team member cost sharing premiums, daycare

About ThedaCare!

SUMMARY :

The Public Relations Consultant advances the image, awareness, and preference of the ThedaCare brand and reputation by promoting expert, local care through earned public and media relations and owned media by partnering with senior leaders, and by strategically aligning public relations plans with ThedaCare mission, vision, movement and strategy. Enables and executes the ThedaCare voice in the relationship and conversation with our communities by managing and engaging with media, ultimately building advocacy. In partnership with Communications leadership, serves as public information officer and manages public-facing crisis communications as part of incident command team ensuring ThedaCare messaging is controlled and cascaded to target audiences.

KEY ACCOUNTABILITIES:

1. Creates strategic public relations and media plans that align with the ThedaCare mission, vision, strategies and lifeinspired movement.
2. Protects and advances the ThedaCare brand through multi-faceted earned and owned conversations by creating and sharing content with local, state, and trade media that position ThedaCare and its leaders/providers as experts and thought leaders.
3. Positions ThedaCare as preferred health care provider by creating, writing and sharing patient voice, words, and visuals in their continuum of care with ThedaCare.
4. Promotes ThedaCare as a caring community member by sharing health education events and donations, as well as resulting human impact stories.
5. Works collaboratively to build strong relationships inside and outside ThedaCare while becoming a trusted and respected advisor to ThedaCare senior leaders, providers, and media. Provides media training, speaking points and briefing to ensure best results.
6. Serves as on call contact for ThedaCare Communications, which includes night, weekend, and holiday shifts.
7. Enhances ThedaCare media expertise through willingness to learn and apply the latest public relations and communications trends.
8. Tracks effectiveness of public relations efforts related to ThedaCare and department goals, and adjusts to improve outcomes.
9. Highlights ThedaCare’s impact on the health of our communities by outlining, creating and promoting the annual Community Benefit Report, in partnership with Community Health Initiative and Foundations.

QUALIFICATIONS:

• Bachelor’s degree in public relations, marketing, communications, or related field
• Five years of public relations experience, preferably in the healthcare industry
• Five years of experience with local and trade media

Please refer the Job description for details