Media Relations Specialist

at  Central Provident Fund Board

WHAT YOU WILL BE WORKING ON

As a member of the media relations team, you will specialise in managing media relations, crisis communications, cultivating internal community engagement, driving podcast initiatives, and overseeing annual reporting as integral components of our communication strategies.

In this role, you will:

• Develop and implement media strategies to raise public awareness and appreciation for CPF schemes and policies through both traditional and digital media platforms.
• Manage day-to-day media inquiries and requests, and craft various written materials such as press releases, Q&A documents, media briefs to promote positive resonance with the CPF system.
• Build and maintain relationships with key media contacts to identify opportunities to actively pitch CPF stories to shape positive perceptions for media coverage.
• Monitor and analyse media coverage and public sentiment to identify potential public relations issues and implement corrective actions.
• Collaborate with both internal and external stakeholders to develop audio content that resonate with the public via CPF Board’s podcast channels.
• Provide support and contribute to crisis communications efforts in a timely manner.

WHAT THE ROLE IS

At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.
We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn’t just valued; it’s essential. Every choice you make contributes to our collective success.
Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.
Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.
At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.
Join us at #TeamCPF! Together, let’s redefine possibilities and leave a legacy that echoes for generations.

In this role, you will:

• Develop and implement media strategies to raise public awareness and appreciation for CPF schemes and policies through both traditional and digital media platforms.
• Manage day-to-day media inquiries and requests, and craft various written materials such as press releases, Q&A documents, media briefs to promote positive resonance with the CPF system.
• Build and maintain relationships with key media contacts to identify opportunities to actively pitch CPF stories to shape positive perceptions for media coverage.
• Monitor and analyse media coverage and public sentiment to identify potential public relations issues and implement corrective actions.
• Collaborate with both internal and external stakeholders to develop audio content that resonate with the public via CPF Board’s podcast channels.
• Provide support and contribute to crisis communications efforts in a timely manner