Medical Multi Channel Manager (m/f/d)

at  LOreal

WHY L’ORÉAL?

We are the market leader in Beauty and a pioneer in Beauty Tech. As a result of the constantly changing world, cosmetics and technology are inseparably linked for us. Together with our consumers and partners, we anticipate trends and shape the beauty of tomorrow.
We live sustainability and environmental protection. By 2030, our Commitments mark the beginning of a more radical transformation and embody our view of how a company’s vision, purpose and responsibility should look to meet the world’s challenges. Our 88,000 employees in 150 countries are transforming our business to ensure that our activities respect the boundaries of our planet.
For our location in Düsseldorf we are looking for people who will join us in making a difference.

As omnichannel manager you will develop and execute the medical beauty division’s omnichannel strategy aimed at healthcare professionals, implement and manage the brand’s and division’s digital tools, and make sure they are assimilated by the field and head office teams to develop the image and recommendation of the brand and the division:

• Define the omnichannel strategy in line with the strategy covering detailing, relations and medical communications targeting all health professionals.
• Identify the on- and off-line communication channels by target and the touch points with health professionals
• Participate in the Paid/Owned strategy for digital platforms and in digital excellence (tagging, Search Engine Optimization)
• Implement and pilot digital tools (website, e-detailing and CRM tools)
• Lead all omnichannel and/or digital innovation projects (websites, newsletters, webcasts, social media)
• Integrate and format digital content for the CRM tool (newsletters, sales visit aids, professional site contents, webinars, medical education content, symposia, congresses, ad hoc services)
• Monitor and analyze the tools’ performance
• Define and monitor the performance indicators for each channel (reach, commitment versus face to face contact and contact frequency)
• Make suggestions to optimize the return on investment and increase the level of prescriptions and recommendations