Membership Expansion Operations Manager

at  LEGO

PLAY YOUR PART IN OUR TEAM SUCCEEDING

This role involves leading experimentation initiatives, establishing testing and learning methodologies, and scaling experiments within the LEGO Group. It requires collaboration with cross-functional teams in Markets & Channels, the Product Marketing Department, and Digital to leverage data effectively and achieve our membership and personalisation goals.
You will report directly to the Senior Director Performance, Development & Decisioning.

ARE YOU INTERESTED IN STEP CHANGING THE EXPANSION OF LEGO INSIDERS MEMBERSHIP PROGRAMME AND JOIN A VALUE DRIVEN COMPANY IN AN EXCITING GLOBAL ROLE?

Join us for an exciting career as “Manager, Membership Expansion Operations” as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

CORE RESPONSIBILITIES

Lead the charge in expanding membership and forging strategic partnerships, collaborating closely with diverse teams across multiple business units. Drive operational excellence and spearhead transformative projects to achieve our ambitious Membership Expansion goals and objectives.

• Lead operational projects, to support achieving membership targets, commercial results and return on investment
• Lead the business requirements for membership expansion and partnership operations into the overall Membership & Personalisation capability framework
• Lead the development, documentation and improvement of processes and ways of working for membership expansion & partnerships, working with the business improvement and operations teams
• Provide project support for operationalizing membership expansion, including organisational readiness, communication support and expansion roadmap management
• Support in defining a scalable operating model, partner support model, and partner service level agreements in alignment with Global Framework Agreements
• Support the onboarding of new partners into the membership expansion program and ongoing operational support to existing partners
• Provide project and operational support on partner engagement, governance and partnership communications, to secure commitment and prioritization
• Support with the tracking of KPI’s, reporting and compliance