Membership Marketing Officer

at  British Association for Counselling Psychotherapy

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This role requires weekly ad-hoc office attendance as required, this team regularly spends 1-2 days per week in our office at BACP House
Principal accountabilities:
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Deliver narrative communications supporting the idea of the ‘membership journey’, segmenting membership and delivering tailored communications to specific audiences, using automated communications tools where possible
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Assist in the delivery of the Association’s campaigns and news via a range of channels, including direct mail, email, the monthly e-bulletin, journals and social media channels, ensuring adherence to processes and consistency of messaging
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Work innovatively with colleagues to develop and deliver informative and engaging communications and engagement plans focusing on the membership journey, and the promotion of BACP’s work
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Carry out engagement with the specific objective of supporting members at each stage of their membership journey. Working with colleagues to produce effective communications and identifying metrics to measure success. Supporting the organisation with the wider goal of recruiting new members and retaining existing members
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Produce informative and engaging copy in line with brand guidelines, suitable for the full range of our output channels and target audiences, making sure that delivery is on time and to standard
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Support successful working relationships with our internal designer, and external print and fulfilment suppliers, including adherence to all internal and external processes relating to these functions
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Assist in maintaining house style and design and brand guidelines, offering guidance where required
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Collate appropriate performance management metrics to support clear and regular dissemination of key performance statistics to internal stakeholders
Knowledge and experience:
A degree or nationally-recognised qualification in marketing or a related subject
Demonstrable knowledge of membership, stakeholder or customer engagement gained within a marketing-focused role within a business environment
Experience of working to a marketing strategy, preferably with experience of market research, product development and campaigns
Experience of working with email marketing systems, social media and analytics software
Ability to write effective promotional collateral/copy, incorporating marketing theory and personal creativity
Committed to ensuring equality, diversity and inclusion considerations and aspirates underpin all activities and outcomes
Committed to delivering objectives on time and to standard via excellent planning and organisational skills
Excellent interpersonal skills with an ability to communicate at all levels including effective and clear verbal communication by telephone, face to face and written communication via letters, emails and reports
A good team player with a flexible approach to work and with an ability to handle multiple tasks

Please refer the Job description for details