Merchandising Market Lead

at  Kindred Group

About Kindred
Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.
Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you’ll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.
The role
This is a key role managing, inspiring and growing the experience and competencies of the merchandisers within the squad. Strong leadership skills and experience of managing a team are crucial to this position.
You will be responsible for driving revenue from existing customers by planning and responding to marketing opportunities driven by outbound campaigns, events, sporting outcomes, product developments and calendars across the Unibet websites. Where possible and beneficial this role may include the execution of pre-templated outbound communications to drive traffic to the sites.
This role will look after the Belgium market, therefore Dutch speaking and writing is mandatory. Ability to speak or write French will also be advantageous. A passion and knowledge of Sports is highly desired, and any experience of Optimove or CRM tools will be beneficial.

Due to the nature of this role and its pivotal importance in driving relevance shifts will be required – these are likely to be:

• Afternoon evening (weekdays)
• Weekends
• Public holidays

Management Responsibilities

• Lead and develop the team of Merchandisers within your Market Growth Squad
• Act as a point of escalation and sign-off where required for merchandising strategy

• Ability to critique marketing promotions and online material, offering continuous constructive feedback to the team

• • Take the lead on prioritisation of events/promotions for the week and relaying this to the Merchandising team
• Manage working shifts ensuring there is coverage when required
• Ensure alignment with the wider Growth Squad in terms of end-to-end campaign planning
• Drive automation and innovation for the effectiveness of merchandising across the shopfronts
• Be accountable and responsible for the delivery and effectiveness of site-specific activity

Key Responsibilities

• Leading and shaping the Merchandising strategy and roadmap, ensuring a test-and-learn approach is adopted to support growth and decision making
• Identifying skills gaps within the team, supporting with individual and team development
• Lead the planning, generating and publishing of content across all on-site channels in line with Company content calendars, priorities and marketing plans
• Accountable for fully managing promotional banners in all brands and all “lobbies”
• Ensuring our key offers are visible, clear and accurate
• Supporting the Merchandising team with the management of projects via Optimove and Monday.com
• Briefing required assets or creation of own assets via Kreate, Canva or other tools
• Supporting on translation/transcreation of marketing content from English into market language for outbound and inbound retention campaigns and assisting with landing pages
• Ensure content activity is compliant and that sufficient QA and testing processes have been carried out
• Overseeing and monitoring performance of content and optimising activity towards KPIs, occasionally presenting to stakeholders
• Keep up with industry and content trends, especially sports, as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team
• Share outcomes, trends and insights with the wider squad, growth teams and retention team

Our Way Of Working
Our world is hybrid.
A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.
Application Process
Click on the “” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

Due to the nature of this role and its pivotal importance in driving relevance shifts will be required – these are likely to be:

• Afternoon evening (weekdays)
• Weekends
• Public holiday

Management Responsibilities

• Lead and develop the team of Merchandisers within your Market Growth Squad
• Act as a point of escalation and sign-off where required for merchandising strategy
• Ability to critique marketing promotions and online material, offering continuous constructive feedback to the tea

Key Responsibilities

• Leading and shaping the Merchandising strategy and roadmap, ensuring a test-and-learn approach is adopted to support growth and decision making
• Identifying skills gaps within the team, supporting with individual and team development
• Lead the planning, generating and publishing of content across all on-site channels in line with Company content calendars, priorities and marketing plans
• Accountable for fully managing promotional banners in all brands and all “lobbies”
• Ensuring our key offers are visible, clear and accurate
• Supporting the Merchandising team with the management of projects via Optimove and Monday.com
• Briefing required assets or creation of own assets via Kreate, Canva or other tools
• Supporting on translation/transcreation of marketing content from English into market language for outbound and inbound retention campaigns and assisting with landing pages
• Ensure content activity is compliant and that sufficient QA and testing processes have been carried out
• Overseeing and monitoring performance of content and optimising activity towards KPIs, occasionally presenting to stakeholders
• Keep up with industry and content trends, especially sports, as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team
• Share outcomes, trends and insights with the wider squad, growth teams and retention tea