Merchandising Specialist - US, Remote Opportunity

at  Bikes Online

ABOUT US

At BikesOnline, our mission and purpose of “Ride More, For Less” is born from our belief that cycling has the power to improve lives, and the environment. We love to break through old norms, to get bikes and products to our customers quickly and to have a laugh while we do it.
Founded in 2011, we’re global in our approach and presence with 80 staff in 6 countries and growing. We have a genuine focus on nurturing our team with perks like flexible work arrangements, generous staff discounts, a commitment to ongoing learning and internal career progression across our international footprint.
We are passionate cyclists who love inspiring others to ride more. We design our products, provide expert advice and support initiatives to encourage people from all walks of life to enjoy more cycling adventures. We are committed to delighting customers by sourcing and making quality products for less and providing a simplified and exceptional experience.

Reporting to the Merchandising Leader, the Merchandising Specialist - US responsibilities include, but not limited to:

• Product Listings Development: Creating, updating, and optimising product listings for Global and US Bikes, US P&A, Global and US OEM. The Merchandiser uses AI tools to dynamically enhance product descriptions, aligning them with the brand’s standards and ensuring they meet regional specifications.
• Content Creation & Localisation: Sources information and writes content for US-specific and global markets, focusing on rewriting product descriptions for a US audience. They apply a deep knowledge of bikes and P&A to ensure that product descriptions are accurate and engaging.
• Product Optimisation: Optimising product names and descriptions, with an understanding of SEO principles to improve search engine visibility and enhance product performance.
• Data Verification & File Management: Verifying product data for accuracy and consistency, supporting the team leader in maintaining an up-to-date and accurate product database. The Merchandiser also manages necessary product files and specifications across digital platforms.
• AI-Enhanced Content Generation: Using AI tools to generate and refine product descriptions, ensuring alignment with brand standards and accommodating the needs of local and international markets, including chatbot integrations and other digital technologies.
• Price & URL Management: Adding and maintaining website prices and URL links for US BikesOnline products, ensuring all listings are accurate and reflective of the US market.
• Performance Tracking: Supporting the tracking and reporting of product listing performance, assisting with data collection and analysis to continuously improve listings based on US market trends.
• Content Best Practices: Adhering to best practices for creating, maintaining, and optimising image and video content, contributing to the team’s commitment to high-quality digital assets across all platforms.
• Collaboration: Working closely with other departments to ensure seamless product listing processes, resolving any website or merchandising-related issues that affect US-specific products.