Meta Ads Lead - 0264 - Cape Town, South Africa

at  Bionic Talent

ABOUT THE CLIENT:

Our client is a leading digital marketing agency based in the USA, specializing in empowering painting contractors to grow their businesses. With a deep understanding of the painting industry, they help contractors harness the full potential of digital marketing to attract more clients, increase their visibility, and achieve their business goals.

WHO WE ARE LOOKING FOR:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4+ in managing Meta advertising campaigns.
• In-depth knowledge of meta-advertising platforms such as Facebook Ads Manager.
• Strong analytical skills and proficiency in data analysis tools like Facebook Analytics, Google Analytics, etc.
• Excellent communication and collaboration skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Experience in the home services niche or contractor marketing is a must.
  Position: Meta Ads Lead
  Remote Status: Fully Remote
  Working Hours: 9 AM - 6 PM EST
  Holidays: US Local Holidays
  Salary: USD 1200 - USD 1600
  Internal Job ID: 0264

ABOUT THE ROLE:

We seek a highly skilled and creative Meta Ads Lead who will create, implement, and optimize Meta (Facebook and Instagram) advertising campaigns to achieve the company’s marketing objectives. The ideal candidate must have the skills to analyze data, identify target audiences, and craft compelling ad creatives, along with proven experience in driving quality traffic, maximizing conversions, and increasing ROI.
Experience in the home services niche is a must.

WHAT YOU’LL BE DOING:

• Develop comprehensive Meta-advertising strategies aligned with business goals and target audience preferences.
• Conduct thorough market research and competitor analysis to identify opportunities and industry trends.
• Collaborate with cross-functional teams to integrate Meta advertising efforts with overall marketing campaigns.
• Set up, launch, and monitor Meta advertising campaigns.
• Create ad copies, headlines, and visuals that resonate with target audiences and drive engagement.
• Analyze campaign data to evaluate performance, identify areas for improvement, and make data-driven decisions.
• Generate regular reports outlining key metrics, trends, and insights to stakeholders.
• Manage advertising budgets effectively to ensure maximum return on investment.
• Monitor spending, adjust bids, and allocate resources based on campaign performance and objectives.