Mid-weight integrated designer

at  Carl Friedrik

ABOUT CARL FRIEDRIK

Carl Friedrik is a leading premium travel goods and luggage brand, renowned for our exquisite craftsmanship, innovative design, and unwavering commitment to quality. Our products are inspired by the art of travel, catering to discerning customers who seek both style and functionality. We travel differently, inspiring us to ‘Carry with Confidence’.
Carl Friedrik luggage has been featured in such HBO and Netlfix hits such as Succession, The White Lotus and The Gentlemen. We are the winner of multiple design awards including a coveted iF Design award in 2024.
As we enter into an exciting stage of growth for the company, we are looking for a talented and passionate Junior Graphic Designer/Art Director to join our creative team.

JOB OVERVIEW

We are looking for a talented Mid-Weight Integrated Designer to join our creative team, working across digital and physical media to create a cohesive and compelling visual narrative. The ideal candidate will have experience in designing for both print and digital formats, with a strong understanding of brand aesthetics and the ability to translate our core values into beautiful and functional designs. This role requires a keen eye for detail, a strategic approach to brand-building, and a passion for luxury lifestyle branding.

REQUIRED SKILLS AND EXPERIENCE

• 3–5 Years of Experience in a design role, ideally within a premium or luxury brand, with a strong portfolio showcasing integrated work across digital and print media.
• Expert Proficiency in Design Software: Skilled in Figma and Adobe Creative Suite. Familiarity with motion graphics and video is a plus.
• E-commerce and Digital Marketing Design: Understanding of e-commerce principles, UX/UI fundamentals, and digital marketing design best practices.
• Conceptual Thinker: Ability to take complex ideas and transform them into compelling visuals that align with Carl Friedrik’s brand values.
• Excellent Communication Skills: Comfortable working cross-functionally with different teams and presenting concepts and ideas effectively.
• Attention to Detail and Quality: Demonstrated commitment to excellence in design execution and quality control, down to the smallest detail.

• Digital Design: Create engaging digital assets for our website, social media, email marketing, and digital advertising. This includes layout design, video, and adapting content to various digital formats and platforms.
• Print & Packaging: Design packaging, retail signage, and marketing collateral, ensuring all print materials meet brand standards and create a cohesive look across physical touchpoints.
• Campaign Creation: Collaborate on the execution of integrated campaigns that span digital, print, social, and experiential elements, ensuring a seamless brand experience across all channels.
• Vendor Collaboration: Liaise with external suppliers and print partners to ensure final outputs meet our quality and brand standards.
• Trend Research & Inspiration: Stay informed about industry trends, design innovation, and competitor activities, proactively applying this insight to enhance Carl Friedrik’s creative output.
• Brand Development: Support the evolution of Carl Friedrik’s visual language across all media, ensuring consistency and alignment with the brand’s premium positioning.