Middle SEO Research Specialist

at  AUTODOC

WHERE YOUR EXPERTISE IS NEEDED

AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe. Present across 27 countries with around 5,000 employees, AUTODOC generated revenue of over €1.3 billion in 2023, supplying more than 7.4 million active customers with its 5.8 million vehicle parts and accessories for car, truck, and motorcycle brands. Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!

REQUIREMENTS TO QUALIFICATIONS:

• At least 2+ years of experience in SEO
• Extensive experience in semantic optimization: clustering of keywords, searching long-tail queries, LSI
• Strong time management skills, prioritization of tasks, meeting deadlines
• Experience with website optimization tools (Ahrefs, Similarweb, KWT, Serpstat, Semrush, GWT, Google Analytics, KeyCollector, etc.)
• Experience of working with foreign markets
• Knowledge of HTML / CSS
• Strong interpersonal skills
• Fluent English, additional european language is considered as a plus

• Search for the synonyms for categories and vehicles for Google and other search engine
• Search for the most important product features based on key search queries (distinction criteria for all product categories)
• Analysis of the results of renaming the categories and added synonyms
• Search for new categories and parents to increase traffic
• Proposal for optimizing product cards, linking and category branches
• Proposal for the distribution of keywords on the pages, the proper use of categories and their synonyms
• Adding category / generic synonyms and product subtitle information to AWS.
• Logging of category / generic name changes in Jira, Confluence, Google Sheets
• Mentor and review the work of lower-level professionals.
• Work with semantics and search intent (Latent Semantic Optimization (LSO)).
• Automate work using Regular Expression, ready-made scripts, and Google Sheets formulas, making graphs etc.