Multi-Channel Marketing Apprentice (Level 3)

at  BCP Council

IF THE ANSWER IS YES, THEN LOOK NO FURTHER!

BCP Council is seeking a motivated and enthusiastic level 3 multi-channel marketing apprentice to join their team.

SPECIFIC QUALIFICATIONS AND EXPERIENCE

• GCSEs (or equivalent) in English and Maths at grade C/4 or above.
• A keen interest in marketing, digital media, and communications.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic understanding of social media channels, including Facebook, X, TikTok and Instagram, LinkedIn, Nextdoor, SnapChat, WhatsApp for business
• Basic knowledge of IT and relevant marketing software
• Basic content creation (photo/video) and basic knowledge of creative software to support team if required.

• Assist with the implementation of the redeveloped Poole Museum / Our Museum social media plan across multiple channels including reporting and campaign analysis.
• Assist in developing engaging content for use across all digital platforms (social media, website, e-newsletter), ensuring consistency in brand messaging including researching, creating or updating text, images and videos, and drafting social media and blog posts in collaboration with museum colleagues.
• Support in developing eye-catching sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met to achieve marketing objectives.
• Help keep customer databases up to date, to aid targeted marketing communications.
• Support customer services including reviewing comments on social media, google reviews, and TripAdvisor, responding appropriately to queries and questions.
• Support the creation of video and photography required for use across Poole Museum’s digital marketing channels including the website and social media channels.
• Support a customer-centric, research-based, and outcome-driven, marketing model.
• Support in collating content for media releases.
• Attend relevant trade and industry specific shows / conferences / events and assist with the organisation of the marketing / promotional activities at these events in collaboration with colleagues.
• Attend Poole Museum’s current outreach programme Poole Museum in the Community. Support the administration of the marketing and promotional activities at these events in collaboration with colleagues and key stakeholders
• Support in general event planning and coordination
• Help ensure all marketing activity aligns with the marketing strategy and key objectives.
• Assist with other administrative support including raising purchase orders for marketing and communications expenditure and obtaining quotes.
• Attend training courses and complete all required work within target timescales as set out in your individual learning plan, reviews, college timetables and tutor instructions.
• Attend reviews with appointed Apprenticeship Manager and Mentors to discuss all aspects of progress.
• To comply with all decisions, policies and standing orders of the council and any relevant statutory requirements, including the Equality Act, the Health and Safety at Work Act and Data Protection Act.
• Perform other duties as reasonably required by the Museum Manager: Business and Operations