Multichannel Campaign Consultant - Healthcare Market (80-100%)

at  S Karger AG

Karger Publishers is a worldwide publisher of scientific and medical content based in Basel, Switzerland. Connecting and advancing health sciences since 1890, Karger has been continuously evolving, keeping pace with the current developments and shifts in research and publishing. The publishing house is dedicated to serving the information needs of the scientific community, clinicians and patients with publications of high-quality content and services in health sciences. Karger Publishers has 240 employees and is present in 15 countries around the globe.
For the Unit Marketing within Karger Experience, the Karger arm which is aimed at communities and markets, we are looking for a motivated person to join our increasingly agile organization as

QUALIFICATION AND EXPERIENCE REQUIRED:

• University degree in business or commerce or similar educational background
• Further education in marketing with focus on communication and/or digital marketing
• Experience in healthcare markets targeting medical affairs or pharmaceutical companies preferred
• Publishing or scientific background desired but not required
• Know how in planning and implementing results-orientated multi-touch campaigns with the focus on B2B markets
• Expertise in online and offline marketing programs in corporate or agency environments
• Very good communication and persuasion skills, and ability to work in a team
• Ability to step in and getting settled in the company quickly
• Open to new challenges, solution-oriented thinking, and pragmatic action
• Ability to coordinate and implement tasks with different stakeholders at the same time
• Knowledge of marketing automation and CRM: Pardot, Salesforce, Hootsuite
• High service and customer orientation

THIS MULTIFACETED ROLE INCLUDES:

• Actively advising internal stakeholders about appropriate marketing activities and communications that will achieve the defined goals with the optimal marketing mix
• Responsible for planning, implementing, and overseeing integrated multichannel campaigns; a selection of traditional and digital communication channels depending on the audience
• Planning, organizing, and supervising booths at medical congresses as needed
• Developing creative and goal-orientated ideas for online marketing communications, social media, and offline communications, and their efficient implementation
• Developing appropriate means of communication and coordinating the production of the accompanying graphic material
• Ensuring of the availability of marketing, sales, and advertising materials that appeal while taking the company´s integrated communication and content strategy into consideration
• Preparing and overseeing budget planning
• Compiling action reports and statistics, and monitoring success