National Account Manager

at  Beiersdorf UK Ltd

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin and Elastoplast.
As National Account Manager you will be responsible for one of our retail customers in our Grocery channel.
The overall purpose of the role is to achieve commercial objectives and ensure that the account’s performance meets or exceeds set targets. You will develop and create comprehensive account strategies and action plans, drive the customer portfolio to enhance distribution channels, implement effective promotions and ensure strong presence at points of sale (POS).
You will maintain a competitive edge in the market and achieve market share objectives through strategic initiatives.

• Implement & execute customer investment and sales strategies to meet short and long-term objectives.
• Develop annual, medium, and long-term plans to achieve brand, category, and customer targets.
• Oversee the customer portfolio through distribution, promotions, and POS presence to remain competitive and achieve market share objectives.
• Manage the sales mix of the brand portfolio at the customer level to meet market share, sales, margins, and customer contribution targets
• Successfully implement the agreed customer list price.
• Plan and execute the customer promotion plan and analyse & review promotional activities.
• Monitor delivery against annual customer plan objectives for product distribution and display at POS.
• Achieve customer Net Pricing targets, maximizing return on investment and margin delivery.
• Maintain strong business relationships with customers.
• Ensure delivery of agreed monthly or quarterly business forecasts.