National Account Manager

at  Bugaboo

TECHNICAL AND BEHAVIOURAL SKILLS

• Proven understanding and delivery of customer journeys to maximise performance
• Strong commercial awareness and proven financial analysis skills and champions the use of data
• Strong communication skills – both written and verbal
• Proven ability to influence across multi-functions & high level of negotiation skill set
• Agile thinker with ability to respond to change at pace
• Drive to succeed, with a proactive and innovative approach to problem solving.
• Excellent networking skills to keep close to industry news and competitor activity

KNOWLEDGE & EXPERIENCE

• National Account Management experience at a minimum of 2 years with field-sales understanding
• Experience leading and supporting team members
• Experience of assortment/financial planning and forecasting
• Experience of P&L, budget management and sales forecasting
• Working knowledge of multiple sales channels (retail and e-commerce)
• Experience of building and delivering Joint Business Plans
• Experience of onboarding new accounts and delivering growth to existing accounts
• Educational background in economics, business /marketing degree or equivalent (preferred)
  And last but not least!
  Live our core values: ownership, collaboration, transparency and simplicity. Challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

YOUR ROLE AT BUGABOO

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

YOUR ROLE AT BUGABOO

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.
In 2021, we unveiled Push to Zero, our elevated ESG strategy dedicated to achieving net zero by 2035 while reinforcing our social and environmental responsibility. As part of this transformative approach, we prioritize that all products are produced safely and fairly in our own factory. By transitioning to mass-balanced bio-based materials, we have successfully reduced CO2 emissions by up to 24% per stroller. Secondly, we focus on the wellbeing of our People (Team Bugaboo) and the Communities we engage with. The unique culture of our company is built completely by our people — how we act, how we treat one another and how we foster diversity. We encourage you to apply regardless of your race, gender, identity, religion, national origin or age. Join our team and be at the forefront of positive change!

JOB PURPOSE

At this moment we are looking for a National Account Manager. In this role you own and manage the National Account Baby Bunting and selected key accounts which drive significant growth to the ANZ P&L. This role includes end to end management of the national and selected large independent accounts and supporting the execution of the ANZ sales strategy as defined by the Sales Director ANZ.

ACCOUNTABILITIES AND RESPONSIBILITIES

• Ownership of the sales and profitability of National Account and selected key accounts.
• Agree targets, business objectives and commercial terms for accounts to deliver long term sustainable sales growth.
• Manage daily and weekly activities to meet agreed targets building strong relationships.
• Working cross-functionally to ensure planned intake is executed with logistics and credit limits are managed alongside finance teams.
• Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities and threats with your accounts.
• Deliver a successful and consistent approach to the commercial terms of all accounts including and not limited to discount structure, growth rebates and promotional plans in agreement with the Sales Director ANZ.
• Delivering training plans and incentives with all national and selected key accounts.
• Delivering successful sell-in of NPD ( New product development ) alongside clear account communication.
• Deep dive into sell out data to determine necessary actions / performance and correct where necessary.
• Ensure the correct brand assets are being provided and utilised effectively and the brand is represented to guidelines.
• The creation and management of Joint Business Plans as mutually agreed with Sales Director ANZ.
• Ensure the ranging is correct for each partner/door and stock is managed effectively.
• Working closely with marketing to ensure a consistent and up to date instore and online execution of the Bugaboo brand as per guidelines.
• Work closely and with dotted line reporting to Regional Account Executives to help them analyse store performance, developing new strategies, and implementing performance improvement plans where necessary.
• Provide monthly sales forecasting, highlights, risk and opportunities for overall account base
• Working with the ANZ Marketing Team to plan and deliver annual marketing plans, alongside the team review effective of spend.
• Identifying possible gaps in upcoming sales forecast vs. budget and finding solutions to mitigate alongside the Sales Director ANZ.
• Analysis of sales trends including sell out data, sell in data, and stock holding by product to ensure correct ranging and product focus, and drive profitability for Bugaboo, as well as determine and present opportunities to accounts.
• Supporting the Sales Director ANZ on Monthly Business Planning and LE requirements.
• Look at ways to drive forecast accuracy by the National and selected key accounts, driving opportunities of produce to order or container opportunities as examples.
• Prepare and conducting quarterly and annual commercial reviews with national and selected key accounts to ensure plans remain on track or adjusted as required.
• Work with key stake holders in the business to remove pain points and deliver opportunities e.g. working with product management, logistics, finance, quality etc.
• Is clear about own and other’s purpose; proactively establishes support for objectives; negotiates agreeable exchange or win/win outcomes; asserts own ideas and persuades others; gains support and commitment from others; mobilizes people to take action.