National Account Manager – Direct eCommerce

at  Dyson

SUMMARY

Salary:
Competitive
Team:
Sales
Location:
Canada - Toronto Office
About us
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
We’re committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
Dyson has a reputation for developing products that are both different and better. But coming up with revolutionary products is just the beginning – our success relies on our ability to get our products in the hands of owners. This is where our Sales team comes in. As an Account Manager – Direct eCommerce you will lead and manage Dyson’s sales strategies across dysoncanada.ca and align marketing, sales, finance, supply chain, and IT functions to achieve our P&L objectives. Responsibilities include analyzing, reviewing, recommending and building strategic and tactical plans that drive Dyson Canada’s eCommerce business, along with exceptional experience & performance, all the while questioning convention and looking at new ways to do things.
About the role

Support the Canadian vision to drive exceptional experience and profitable growth through direct sales channels with a focus on dysoncanada.ca:

• Deliver assigned budgets on monthly, quarterly and yearly basis and develop actions to achieve the agreed plan.
• Seek out decision makers and influencers, to best manage the business. Create positive working relationships across all levels of their organizations.
• Embed with the website merchandising team to influence and deliver strategic plans and deliver on shared objectives.
• Lead forecasting for eCommerce channel at product level as required, including spares & accessories.
• Act as the point person for Direct sales communications, not limited to total Direct sales, forecasting and supply and sales meetings
• Monitor Direct sales and inventories; identify opportunities and assess related risks; gain consensus and approval from internal stakeholders; communicate and implement proposed action plans.
• Partner with Owner Experience team on loyalty and retention opportunities with our owners
• Comprehensive knowledge of customers and Direct channels; ability to communicate that knowledge effectively to execute plans regarding distribution, merchandising, pricing, product placement and marketing programs.
• Oversee the delivery of Dyson online products and services with support from the supply chain team, monitor orders, track sales and shipments to meet customer expectations.
• Accountability for all business processes related to the position and working cross-functionally with channel teams, eCommerce, finance, legal, customer service and direct retail.
• Lead and manage affiliates strategy and planning, including coordinating with external partners including Rakuten Advertising Network; internally report on key spend and performance metrics associated with the channel.
• Oversee the implementation of the online sales promotion program and co-develop a calendar of activity that fits with the retail activity plan, ensuring direct competitiveness.
• Regularly review the purchase journey through the website and work closely with the eCommerce channel owners to optimize the shopping experience to improve conversion.
• Audit competitive activity through direct channels in terms of product range, marketing initiatives, functionality and customer offering (e.g. promotion, service, etc.) to achieve best results.
• Work in partnership with the other Direct channel owners (3rd party marketplaces, direct retail, and customer service) to identify and implement opportunities to drive conversion, cross-sell and up-sell.

Develop personal business skills, to enable greater levels of contribution to the organization

• Seek out and assess growth opportunities. Strive for personal excellence
• Act with urgency to make the most of opportunities to accomplish business goals
• Develop expertise in all Dyson products
• Relish the opportunity to pick up new activities that fall broadly in the purpose of the role
• Identify problems, root causes, and determine solutions
• Effective storytelling, communication, and ability to influence all areas of the organization to drive Direct ambitions

About you

• Bachelor’s Degree in Business or related field preferred
• 6+ years account management experience: E-commerce or Direct to Consumer experience strongly preferred
• Experience with digital retail and strong data analytics
• Diverse experience working with supporting departments, including operations, channel management, category management and finance required
• Proven track record of budget/forecast delivery
• Ability to think creatively and develop long-term plans for product launches which maximize brand awareness and profit, while considering channel conflicts
• Proven negotiation and closing skills, both on an internal and external level
• Good customer and cross functional interface capabilities; excellent presentation and influencing skills
• P&L proficiency and ability to optimize ROI
• Ability to accurately forecast demand for sales and profit growth on a micro and macro level
• Demonstrated proficiency in Microsoft Word, PowerPoint, and Outlook; advanced proficiency in Excel
• Passionate about eCommerce and the opportunities it brings to drive traffic/sales
• Proven negotiation and closing skills, both with internal and external stakeholders
• Ability to understand the Dyson brand and uphold its integrity
• Objective, enthusiastic, committed, self-motivated, tenacious!

Please refer the Job description for details