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Quote from Hiring Manager
As a senior member of the Prestige team, you will be responsible for driving value and impact for our portfolio across all channels, from an e-Commerce perspective. As a key growth channel, your cross-functional and cross-regional collaboration will be critical in sharing best practice and elevating our broader business.
Meaningful Work From Day One
This role is first and foremost a sales role integral to the Prestige Team of B-F, driving strategy & performance for B-F UK’s e-Commerce business & accounts. The key responsibility will be to lead the development, management and implementation of an integral & robust e-Commerce strategy, achieve successful results, drive commercial growth in value, volume & distribution across BFs portfolio while building long term partnerships with key customers - with a particular focus on Super Premium brands.
This role reports directly into the Head of Prestige, with matrix into the Head of Off Trade, and works closely with a wide range of internal stakeholders including National Account Managers, trade-marketing teams, local and global teams that will support you in the definition of sales, distribution, promotion goals and commercial strategies while driving innovation in the digital & e-Commerce space. You will also work across established, effective and trusted business partnerships across all relevant business functions including category, supply chain, marketing, trade-marketing and finance and provide clarity to the Sales and UK leadership team on business performance and future outlook for B-F’s e-Commerce. You will also engage heavily with your EU / Global colleagues, supporting and shaping the wider e-Commerce strategy.
This is a home based role that can be based across the UK.
What You Can Expect

Team Management & Development

• Provides strong leadership and direction to 2 direct reports
• Acts as a role model of B-F values and culture
• Develop and nurture a team of high performing national account managers through mentoring and training
• Leads a diverse and inclusive culture where different perspectives are encouraged and individuals feel connected and valued
• In collaboration with HR department, identify the organisational capability gaps and addresses them through appropriate learning and development programs
• Supports team development by providing opportunities and coaching to the team with on-going appreciative & constructive feedback

Strategic Leadership

• Responsible for delivering and optimising the UK e-Commerce strategy across all channels
• Drive strategic plan for e-Commerce, demonstrating where and how Brown-Forman UK can accelerate growth and transformation in e-Commerce
• Help to shape the overall Prestige strategy with particular focus on sharing learnings between e-Commerce and the other teams (including Global colleagues)

Improving Capabilities & Championing E-commerce

• Be a champion of e-Commerce both internally and externally with our key retail partners (including pure players)
• Collaborate in relevant projects and Regional/ Global e-Commerce teams to ensure that BF-UK adopts best in class e-Commerce capabilities.
• Identify training and resources required to thrive in e-Commerce.
• Identify and prioritise key capabilities that should be honed or gained in order to accelerate e-Commerce performance.
• Provide specialist expertise to brand teams concerning emerging opportunities in the digital marketing arena (where relevant to e-Commerce)
• Keep abreast of competitor performance and changes within this fast changing E-commerce market.
• Be mindful of innovation needs and drive trial of new technology to ensure that Brown Forman is competitive.

Business Development

• Meet/exceed annual volume & profit objectives of all brands across e-Commerce
• Challenge and leap frog competition providing an outstanding connected consumer experience throughout the path to purchase.
• Works closely with Sales Directors, Head of Off-Trade and other internal stakeholders on development of business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins;
• Participate in regular team meetings with Digital Marketing and Customer Marketing to manage the development of e-Commerce
• Maximise new business development opportunities;
• Recommends actions to adapt to changes on a proactive basis;

Commercial Planning

• Support sales leadership team in developing and defining annual plans
• Develop and communicate annual commercial strategy and work to align it with the overall UK commercial strategy including goals and KPIs.
• Work with sales, marketing & Customer marketing teams to develop annual promotional plans adhering to BF-UK´s JBP process and planning process
• Work closely with Finance to manage annual budgets
• Work closely with Supply chain to ensure product availability

What You Bring to the Table

• E-Commerce experience gained in FMCG or retail
• Proven ability to drive change through e-Commerce and digital management
• Substantial experience in planning, executing and optimising traffic driving initiatives and consumer marketing comms and consumer engagement, through a mix of digital channels, in order to drive purchase
• Strong understanding of end to end shopper experience, including marketing, customer service and fulfilment
• Strong Business Acumen, P&L experience
• Excellent leadership skills and demonstrated people management experience

What Makes You Unique

• Prior Experience in wine and spirits or luxury FMCG industries
• Familiar working in a multinational matrix organised company

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L3
Number of Openings Available:

Please refer the Job description for details