National Sales Director

at  SFI Health

ESSENTIAL JOB FUNCTIONS:

• Develop and implement a comprehensive national sales strategy to achieve revenue and market share goals
• Lead, mentor, and manage the national sales team, ensuring alignment with company objectives and fostering a high-performance culture.
• Serve as the face of the sales force, effectively communicating the company’s vision and offerings to clients and stakeholders.
• Manage key strategic relationships, including but not limited to national distribution partners, healthcare providers, and DTC channels.
• Identify and pursue new business opportunities, including partnerships and distribution channels.
• Analyze market trends and competitor activities to inform sales strategies and product positioning.
• Collaborate with marketing, product development, and operations teams to ensure product offerings meet market demand.
• Establish and maintain strong relationships with key customers, distributors, and industry stakeholders.
• Monitor sales performance metrics and adjust strategies as necessary to meet targets.
• Apply a data-driven approach to manage performance and inspire the team to achieve their goals.
• Conduct regular training and development sessions for the sales team to enhance sales skills.
• Prepare and present sales forecasts, budgets, and reports to senior management.
• Stay updated on industry regulations and ensure compliance in all sales activities.
• Design and implement optimal sales force territories to ensure appropriate customer coverage and support.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION:

• Bachelor’s degree in business, marketing, or a related field; MBA preferred.

Experience: Minimum 7 years of experience in the following:

• Proven sales leadership role within the nutraceutical industry or a similar sector.
• Strong track record of achieving sales targets and driving revenue growth.
• Experience in creating sales team compensation plans balancing results, activity, and fairness.
• In-depth knowledge of the nutraceutical market, including trends, regulations, and consumer preferences.
• Managing a diverse remote team effectively.
• Experience across multiple channels, including but not limited to DTC, healthcare providers, and national distributors.
• Launching new products in the nutraceutical space preferred.

SKILLS AND ABILITIES:

• Exceptional leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and make data-driven decisions.
• Established relationships with key industry players and distribution networks preferred.
• Familiarity with digital marketing strategies and their application in sales preferred.

COMPUTER SKILLS:

• Proficiency in CRM software and sales analytics tools.

SUPERVISORY RESPONSIBILITIES:

• Regional Sales Managers
• Strategic Account Managers