National VP, Brand Marketing

at  American Heart Association

OVERVIEW

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The American Heart Association has an excellent opportunity for a National Vice President, Brand Marketing based out of our National Center office! This position can be remote based within the U.S.
In this role, you will be accountable for the development of integrated marketing strategies, plans and activation via internal and external partners for assigned Business Units and audiences for the American Heart Association/American Stroke Association. You will have oversight of teams that direct the strategy, marcom planning, reporting, data analytics, and social media across national and local initiatives with a goal of unified messaging. You will collaborate with cross functional peers and businesses to enhance and grow the way the Association shows up in the marketplace to drive brand relevance, revenue, and mission impact. You will lead and implement the Association’s brand strategy and identity efforts, accountable for brand standards, guidelines and the implementation of those strategies and assets enterprise wide. You will become a strategic partner and advisor, helping teams effectively target audiences and deepen our relationships across all Association constituents. You will collaborate with corporate sponsors, volunteers and other marketing and communications teams to position the Association as a preeminent health partner. You will lead a team of seasoned marketing professionals and provide coaching and mentorship to help grow talent and expertise.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

QUALIFICATIONS

• Twelve (12) years of marketing and brand experience in a CPG company, consumer brand, healthcare organization, non-profit, or communications or storytelling organization.
• Five (5) years of experience leading, managing, and evolving large marketing teams.
• Demonstrated ability to bring vision to life from concept to creation utilizing traditional and non-traditional avenues for reach and engagement.
• Integrated Marketing and Brand expert, with a record of success across all media channels.
• Strong financial and business skills around P&L, budgeting, forecasting, and strategic planning
• Leadership and people management skills, recognizing the value of “bottom up” as well as “top down” information and idea flow; ability to deliver results through both influence and control.
• Superior written presentation, communication skills; the ability to interact credibly and diplomatically with all levels in an organization and in the outside community–tailoring communications effectively for diverse groups and stakeholders.
• Ability to effectively negotiate and manage agency partnerships, alliances with external organizations, corporate relationships, and vendors.
• Ability to meet and interact with all levels of our staff, volunteers, and the public.
• Willing to travel domestically and internationally up to 25%.

PREFERRED QUALIFICATIONS

• Non-profit experience as a volunteer leader or staff member.
• A keen sense for design and design thinking. Persuasive ability is based not on hierarchy but influence.

AT AMERICAN HEART ASSOCIATION | AMERICAN STROKE ASSOCIATION, OUR MISSION IS TO BE A RELENTLESS FORCE FOR A WORLD OF LONGER, HEALTHIER LIVES, REGARDLESS OF RACE, ETHNICITY, GENDER, GENDER IDENTITY, RELIGION, AGE, LANGUAGE, SEXUAL ORIENTATION, NATIONAL ORIGIN AND PHYSICAL OR COGNITIVE ABILITIES. WE’RE COMMITTED TO ENSURING OUR WORKFORCE, WORKPLACE CULTURE AND MISSION HAVE A SHARED IMPACT ACROSS A DIVERSE SET OF BACKGROUNDS.

This position not a match with your skills? Click here to see other opportunities.
EOE/Protected Veterans/Persons with Disabilities
#AHAIND3, #LI-Remote

• Oversee enterprise brand strategies and campaigns, social media, and consumer and corporate marketing programs to drive brand relevance, growth, and mission impact.
• Lead and inspire a team of passionate marketing professionals in conceptualizing and achieving our short and long-term marketing and brand goals.
• Evolve the Association’s brand identity and standards to align with best practices and principles. And provide training and coaching to ensure a consistent and modern approach to how the Association shows up.
• Collaborate with key stakeholders on evolving the brand strategy, brand architecture, messaging, and creative visualizations as part of the Association’s second century strategic planning.
• Lead brand equity tracking, reporting, and optimization to continuously evaluate the health of the brand.
• Collaborate with cross functional leaders and business units to achieve organizational goals and scale our growth.
• Work alongside other Marketing and Communications teams to help transform the Association’s marketing function with an externally focused mindset.
• Innovate and test new platforms, technologies, and activities to increase engagement, grow our communities and enhance customer journeys.
• Offer strategic counsel across the Association, leading change management and leadership development.
• Increase engagement, traffic, and reach across Association programs, initiatives, company channels, events, and memberships by overseeing brand implementation, media plans and go to market strategies.
• Stay abreast of current and next-generation trends, technologies, and solutions; evaluate marketing and communications systems, processes, and procedures and drive innovation and continuous improvement; develop reporting tools, analytics, and metrics for marketing programs, to define success.