NE Brand Manager

at  ColgatePalmolive

WHO WE ARE

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

JOB PURPOSE

• Lead a key therapeutic and consumer toothpaste portfolio with a professional focus to deliver all KPIs including growing share of market, net sales, margin and professional recommendation objectives.
• Grow sales and demand for professionally-focussed toothpaste portfolio - establishing Colgate as the leader in every day caries prevention and sensitivity prevention.
• Grow awareness of the benefits of Colgate toothpaste amongst the dental profession, to drive recommendation at chairside for a professionally endorsed toothpaste.
• Liaise with and influence external UK collaborators to build advocacy for the brand and to advise strategic growth initiatives.
• Work closely with the European team to assess strategic opportunities and build a 5-year pipeline to expand the market and demand for toothpaste portfolio.
• Lead go-to-market activities for new product launches for Northern Europe markets (UK, Ireland, Sweden, Denmark, Norway, Finland).

MAIN RESPONSIBILITIES

• Own the development and implementation of the annual brand plan for the portfolio and ensure full partner consensus.
• Create and implement specific initiatives and activities following brand plan to drive increased volume and net sales of portfolio across the NE Hub.
• Manage communications to relevant internal collaborators on brand portfolio, including development of detailing materials and roll out of product knowledge during training meetings.
• Ensure timely communication as required with key internal partners on brand issues or activities (Customer Development, CS&L, Finance, Consumer Affairs, Division Professional Marketing).
• Work with Scientific Affairs manager to develop & liaise with KOLs as required.
• Work with relevant external agency partners/ consultants as required to build compelling stories/ proposals, leading to expanded access amongst target professional audience.
• Partner closely with the N. Europe Professional Group Brand Manager to identify market expansion opportunities using market insights.
• Network and form strategic partnerships that support brand strategy and professional objectives.
• Work closely with the EU team to progress current NPD projects and lead the development and implementation of go-to-market strategy and plan.
• Collaborate with Professional Business Managers in Northern Europe countries to build business cases demonstrating market insights, forecasting/projections and gaining launch approval for NPD.
• Manage advertising and promotions budget using key processes including A&P tracker and Ebuy.
• Along with Scientific Affairs Manager, manage product training for all Oral Care Consultants to drive knowledge of portfolio and clinical studies.
• Lead the commercialisation of new professional oral care bundles, including pricing and communication plans across NE countries (UK, Ireland, Sweden, Denmark, Norway and Finland).
• Communicate all risks and opportunities within brand responsibility on a timely basis to Group Brand Manager.