New Business and Marketing Manager

at  The Kite Factory

WHO WE ARE

The Kite Factory is an independent media agency that gives brands the best in Heart, Art, and Science to craft creative media ideas that deliver. With a rich heritage in measurement, TKF combines data-driven insights and craft planning to deliver media effectiveness that drives measurable growth for clients like Skin+Me, WaterAid, Redrow, Crisis, Lovehoney, White Claw, Triodos Bank, and Little Freddie.
We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.
We’re a dynamic team of creative visionaries, professional achievers, and data enthusiasts, all driven by a passion for delivering tangible results. Now with over 100 media specialists, The Kite Factory has experienced remarkable growth over the past five years. We’ve celebrated multiple new business and award-winning campaigns, earning the prestigious title of Campaign’s Independent Agency of the Year in 2023. Our workplace culture shines as we proudly rank among Campaign’s Best Places to Work and hold IPA Platinum status, reflecting our unwavering commitment to the development and well-being of our people.

WHAT WE ARE LOOKING FOR

The Kite Factory is seeking a dynamic and experienced New Business and Marketing Manager to join our team, reporting to the Head of Marketing & New Business. This pivotal role is designed for a strategic thinker with a minimum of four years’ experience in business development and marketing within the media and advertising industry.
The role of the New Business & Marketing Manager is to support the Head of Marketing & New Business and wider team to implement The Kite Factory’s annual NBM strategy to deliver new business income.

SKILLS AND EXPERIENCE

• 3-4 years’ experience in marketing or business development roles within the media industry.
• Proven track record of successful marketing campaigns
• Good understanding of the media industry, including current trends and challenges.

CORE SKILLS:

• Strategic Planning
• Project Management
• Strong organisational and time management skills.
• Market Research and Analysis
• Networking and Influencing
• Budget Management
• Client Relationship Management
• Sales and Business Development
• Digital Marketing
• Advertising and Media Buying
• Technical Skills
• Data Analysis and Reporting
• Proficiency in Microsoft Office, Google Analytics, and CRM
• Presentation design / passion for design a bonus
• Budget Management

SOFT SKILLS:

• Problem-Solving and Decision-Making
• Adaptability and Flexibility
• Excellent verbal and written communication skills
• Networking and Influencing
• Experience in and collaborating with different departments.
• Willingness to learn and embrace new technologies and marketing trends.

YOUR ROLE

The successful candidate will be responsible for executing marketing strategies that enhance our brand presence and attract new clients, supporting the senior leadership team and New Business Director with prospecting efforts, and implementing best practice pitch management across TKF pitches.

MARKETING TASKS:

• Conceive and develop efficient and intuitive marketing strategies
• Produce and copywrite all marketing content including collateral, websites, email marketing, new business proposals and client-facing documents
• Lead the social media strategy and develop new ideas to promote lead generation and drive engagement
• Develop and maintain the website including content creation, wireframes and SEO
• Oversee the thought leadership calendar and newsletter distribution
• Oversee the development and organisation of case studies
• Regularly analysis and evaluate trends, brand awareness and competition ventures
• Co-ordinate all PR activity with PR supplier and TKF team
• Manage the ideation, content and logistics of all events
• Produce / design marketing collateral and materials
• Work with HR to ensure quality internal comms and recruitment efforts
• Work with teams to identify new campaign launches and potential awards
• Oversee award submissions and support videos

NEW BUSINESS TASKS:

• Manage logistics for new business meetings
• Ensure pitch process best practice is always followed
• Proof and write content for RFIs
• Collate content and design chemistry / pitch decks
• Update and maintain the tender and case study library
• Create collateral for credentials, pitches and thought leadership projects
• Update intermediary profiles, credentials and updates