New Homes Email Executive

at  Connells group

Job Description
We are looking for an Email Marketing Executive professional to play a pivotal role in our Marketing, PR and Communications team in our London office.

• You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
• Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction and copy and.
• You will deliver increased personalisation, segmentation and relevancy in all emails.
• Ensure all emails are scheduled and delivered to brief.
• Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
• Proofread emails for clarity, grammar and spelling.
• Upgrade our email templates using graphics, personalisation and advanced features.
• Ensure target audiences and data are accurate and relevant.
• Analyse campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.