New Products Launch Lead - Neurology and Rares diseases

at  Sanofi

Reference No. R2782499
Position Title: New Products Launch Lead - Neurology and Rares diseases
Department: Specialty Care and Country Lead Canada
Location: Toronto, Ontario (Hybrid) requiring office attendance 50% of the time.

• Develop and implement strategic plans for new product launches, aligning with the company overall business objectives
• Implement the roadmap for new product launches in neurology, rare diseases, rare blood disorders and other assets from the Specialty Care pipeline
• Assess the value of the different markets and develop the business cases for the new products
• Inform the key aspects of the go-to-market approach for an asset, considering the end-to-end needs of commercialization from pre-launch activities, and time of launch until it is delivered to the patient.
• Identify critical success factors for launch and develop relevant engagement plans with tactics; drive implementation of the plan and monitor execution.
• Generate key insights and develop strategic recommendations to advance market recognition along with measuring key performance indicators.
• Align with Market Access & Public Affairs teams responsible for conducting payer market research and developing pricing models using competitive data and relevant analogs to recommend pricing options and strategies.
• Partner with Market Access and GTMC Insight & Analytics teams to evaluate market trends and develop sensitivity models to maximize product access based on optimal price points.
• Partner with global marketers and agencies to develop branded and unbranded campaigns and assets with a best-in-class omnichannel approach, underpinned by market analysis and competitive benchmarking to drive ROI.
• Partner with and influence cross-functional stakeholders such as medical, market access, go-to-market capability (GTMC), to prepare the market for upcoming launches.
• Work in conjunction with global teams and align with the global marketing and launch strategies, ensuring that Canada is well represented.
• Manage any related budgets, financial forecasts (in partnership with Finance and GTMC), and investment proposals needed.