Company Description
The Warehouse Group looks after some of Aotearoa’s most famous and beloved retail brands, including The Warehouse, Warehouse Stationery and Noel Leeming. They stay famous and beloved because we’re always working to deliver relevant and exciting customer experiences to New Zealanders. We have recently embraced a brand-led model, ensuring we remain laser-focused on our customers and markets specific to them. Retail is more competitive than ever, and we need to bring our A game.
One of our special brands Noel Leeming is here to enrich Kiwi’s lives through technology. Helping Kiwis with solutions for their homes and businesses. Offering competitive prices and a range of passionate experts providing first to market new and exclusive products and you could be a part of providing best in class experiences for our teams and customers.
Job Description
We are seeking a Digital Performance Marketing Specialist to join our Noel Leeming Marketing and Ecommerce team at our head office in Northcote. Reporting into the Digital & Ecommerce Lead you will plan, execute, and analyse performance marketing campaigns across multiple channels with an eye towards performance metrics that deliver in a retail environment and maximize the metrics that matter most to our business.

Your day to day will look like:

• Prioritising accountability for the performance of campaigns to deliver against immediate business objectives
• Work with key stakeholders to optimise key performance channels, including Google / SEM, Facebook, Instagram, YouTube, Tik Tok
• Develop and optimise the use of personalisation to improve targeted communications of our product offerings
• Develop app re-engagement strategy, including channel allocation, creative, and A/B testing plan
• Build around daily read-and-react behaviours to ensure we’re always optimising our media behaviours and spends for the benefit of delivery, ROI and impact
• Evaluate the effectiveness of media plans against goals and all key audience segments
• Develop and execute original content assets with our creative production team
• Participate as a cross-functional partner with agency partners to create and execute highly engaging, integrated programs

Qualifications
To succeed in this role you will be a hustler, proactively keeping up with the latest trends and updates and resilient to the ever changing landscape of digital marketing. You will be a guru in your trade ideally a hybrid of digital marketing expertise and a data driven analytical mind.

In your toolkit you will possess:

• 2-3 years experience in Digital Marketing and/or Media Planning and Buying roles. Related work experience with a mix of agency and client-side experiences.
• Have proficiency with CPM, CPA, CPC, CPI, LTV, A/B testing, promotional strategies, segmentation & propensity models, attribution models, and cohort analysis.
• Track record of driving excellence around 360-degree campaigns and messaging initiatives.
• Strong relationship and negotiation skills with both internal and external partners.
• Ability to work cross-functionally, including influencing and managing relationships effectively.
• Excellent communication skills, both verbal and written.
• Technical knowledge of ad serving, instrumentation and research methodologies.
• Have a passion for technology and innovation.

Additional Information
Working with The Warehouse Group | Tā mātou tāpaetanga
At TWG, we believe in giving people the opportunity to grow, develop and realise their career ambitions.

When you join us, we offer a range of benefits that work for you, your lifestyle and your career which include:

• Discounts across our brands
• Paid birthday day off for permanent team members
• Free parking at our Northshore support office
• We value collaboration & flexibility – embracing hybrid working – up to 2 days working from home per week
• Onsite gym and café at our Northcote support office
• 26 weeks paid parental leave for permanent team members
• A range of wellbeing support and development opportunities

If you think your background might lend itself well to success here, then get in touch and we look forward to talking!

LI-SP

Please refer the Job description for details