North America Channel Marketing Director

at  Lenovo

GENERAL INFORMATION

Req #
WD00069294
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Thursday, August 15, 2024
Working time:
Full-time

Additional Locations:

• United States of America - North Carolina - Morrisville

DESCRIPTION AND REQUIREMENTS

The NA Channel Marketing Director, reporting to the North America CMO, leads the Channel Marketing team to achieve long-term growth through channel partners by developing and executing strategic marketing initiatives. This role involves collaborating with stakeholders, defining objectives, and overseeing plan execution for growth. The ideal candidate is a strategic leader experienced in managing high-performance teams, excelling in an entrepreneurial environment, and understanding technology partner engagements.

BASIC REQUIREMENTS:

• Bachelor’s degree required.
• 10+ years of marketing experience in a competitive environment
• 5+ years of marketing leadership experience
• 5+ years of channel experience

PREFERRED REQUIREMENTS:

• Technology background, including experience in Infrastructure, Intelligent Devices, and Software and Services
• Strong interpersonal, communication, and presentation skills
• Superior engagement skills with a focus on new business development
• Excellent business and financial acumen
• MBA preferred
• Travel: up to 30%
  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:

• United States of America - North Carolina - Morrisville
• United States of America
• United States of America - North Carolina
• United States of America - North Carolina - Morrisville

• Define go-to-market strategy for channel partners.
• Manage a team overseeing marketing strategy and execution for the NA portfolio through the channel.
• Collaborate with Executive Leadership and Channel Leadership, ensuring alignment of NA programs with respective objectives.
• Align with NA eCommerce and Commercial Marketing for a customer-centric strategy.
• Represent NA Channel priorities in global marketing discussions, creating integrated campaign strategies.
• Own and manage the annual budget, exploring joint funding opportunities with alliance partners.
• Establish segment messaging priorities and coordinate with PR/Comms for effective execution.
• Define marketing KPIs, set targets, and communicate results to stakeholders.