North Region Marketing Specialist | TheFork

at  TripAdvisor

JOIN OUR MOVEMENT AND CHAMPION RESTAURANT CULTURE!

At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world’s favorite restaurants and the broadest community of loyal diners.Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products:
TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.
TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost
their revenue.
TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app.
At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: “Come as you are,” “Dig in,” and “Make it Memorable”.
TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.
To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com
Within the North Region Marketing Team (United Kingdom, Sweden, Netherlands), you will work closely with several Marketing Specialists that are working on CRM, Paid Acquisition, Brand and B2B Marketing, as well as other departments such as the local Sales Teams and Central Marketing Teams.

SKILLS:

• Fluent in English and Dutch (spoken and written)
• This role is suitable for recent graduates, or candidates with 1-2 years of experience in marketing, communications
• Basic Excel skills
• Analytical skills and interpretation of results
• Project management, autonomy, proactivity.
• Organized and structured way of working.
• Enjoys teamwork.
• Excellent written and oral communication skills, with the ability to create inspiring copy.

WHO YOU ARE AND WHAT YOU WILL DO:

We are a purpose led organisation with the ambition of building the strongest hospitality brand across our territories, with exponential growth planned over the next few years.This is a hands-on role that requires a proactive and problem-solving approach.
We are looking for a fluent Dutch and English speaker with a passion for the restaurant industry and a keen interest in using marketing and content to help businesses thrive. Supporting the North Region Marketing team, you will be responsible for aligning and delivering our marketing content across channels and platforms to ensure that our B2C and B2B efforts are clear, effective, and of high quality. This includes the opportunity to build and optimize processes to have a real impact on day-to-day activities within several teams and bring our diners and restaurant partners even more value. Besides ensuring quality content, you will be finding and recommending optimisation opportunities for processes such as branding and content collection as well as defining KPI’s and a monitoring structure for business impact of your activities. You will work closely with Marketing, Sales and Account Management teams.

RESPONSIBILITIES:

• Coordinate and support in the creation of new content and media materials with the B2B and Brand managers for the North Region.
• Be the owner of the NL social media, influencer, and communications plan. Work closely with the regional and central marketing teams for developing and implementing engaging and creative campaigns.
• Support and execute our external B2C and B2B communications and marketing such as email, website, CRM, and social media while working closely with the B2B and Brand managers in a supporting project role.
• Work with B2B and B2C/Brand marketing for the Netherlands through market-specific activities and events.
• Support the Restaurant Offer team in optimizing the user journey and restaurant profiles.
• Copywriting activities such as translations of communications and activities on social media
• Align with central teams to manage and direct the North Region B2C CRM strategy.
• Interdepartmental collaboration with sales, operations, product, CRM, affiliation, brand, and communication teams
• Generate accurate and timely reports on activity and performance as required
• Monitor and report on competitor and industry activity, trends, campaigns, and more
• Maintenance and management of the website and apps (banners, photos, tags …)