OEM and Media Senior Analyst- Media Analytics

at  carwow

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

ABOUT THE ROLE

We are seeking a highly skilled Senior Data Analyst to join our OEM and Media Analytics team as part of our wider Analytics and Data Science function. This role requires a deep understanding of data, a passion for uncovering insights and a proven ability to drive business impact. You will be instrumental in building and maintaining our data infrastructure, developing advanced reporting and leveraging data to inform strategic decision making.

WHAT YOU’LL BE DOING

• Develop an understanding of the OEM and Media business dynamics to constantly interrogate the balance between what’s best for the Carwow user and what’s best for the Carwow Group motor partners and vendors.
• Develop an understanding of the portfolio of Carwow Group brands to constantly evaluate the best medium for OEM and Media campaigns or initiatives.
• Evaluate effectiveness of campaigns or initiatives from both the Carwow Group and partner perspective.
• Develop and apply advanced analytics and causal inferences techniques to extract actionable insights from complex data sets.
• Analyse user behaviour across the Carwow Group portfolio of brands to create target audiences to deliver marketing growth or efficiency.
• Collaborating with internal and external business partners and data engineering to design and implement robust data pipelines, ensuring data quality, accuracy and efficiency.
• Create and maintain insightful reports and dashboards, communicating complex information clearly and effectively to key stakeholders.
• Keep up to speed on the latest relevant Martech, proposing opportunities for evolving our technology stack.