Officer, Marketing Communications (Publicity & Partnerships) - Specified Pu

at  Failte Ireland

Posted 20 January 2025
Salary €55,693 - €79,643 *This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role
Reference003522
Expiry 03:00 PM (UTC), 03 February 2025
Level
4
Blended work model with office location in any of the following:
Áras Fáilte, 88-95 Amiens Street, Dublin 1, D01 WR86

QUALIFICATIONS/MANDATORY TRAINING

A professional qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential

TEMPORARY, SPECIFIED PURPOSE CONTRACT, FULL-TIME (APPROXIMATELY 3-6 MONTHS)

• The specified purpose of this contract is to cover an internal promotion

JOB PURPOSE

The successful candidate will have specific responsibility for developing world class marketing communications that will encourage Republic of Ireland (ROI) and Northern Ireland (NI) consumers to take increased short breaks in the Republic of Ireland.
Note: Our partner agency, Tourism Ireland, has the responsibility of marketing the Island of Ireland to overseas holidaymakers. We work very closely in partnership with them as they develop global campaigns.
The candidate will champion creativity and a consumer-first, insight led mindset in developing an earned media and PR strategy.
At Failte Ireland we are brand builders. The successful candidate will play a key role in developing and building our brands Wild Atlantic Way (WAW), Ireland’s Ancient East (IAE), Ireland’s Hidden Heartlands (IHH) and Dublin.

PRIMARY OBJECTIVES AND RESPONSIBILITIES

• Drive the development and implementation of an effective PR strategy and implementation programme, to build awareness, increase relevancy and ultimately deliver increased volume and revenue from all target visitor segments in ROI & NI.
• Project manage the delivery of effective domestic PR communications, including the development & implementation of earned media planning, development and execution of an extensive influencer programme, and evaluation and execution of strategic partnerships.
• Deliver against goals and KPIs that are aligned with Fáilte Ireland’s corporate objectives.
• Working closely with the wider marketing and digital team to drive efficiencies and maximise content distribution and impact.
• Brief agency partners and third parties.
• Coordinate compilation and dissemination of post campaign analysis, reporting on data, learnings, ROI analysis to key stakeholders.
• Lead regular meetings with agencies, specifically the PR agency, and key stakeholders.
• Coordinate and prepare content/presentations for brands, partners and/or internal meetings as required.
• Manage significant budgets.
• Research evidence-based marketing principles and latest trends.
• Manage all staff reporting to the position to effectively train, evaluate, motivate, delegate, and monitor their activities.
• Conduct performance reviews in line with Fáilte Ireland policy.
• Write requests for tenders and coordinate the procurement process in line with Fáilte Ireland policy.
• Responsible for administration and financial management tasks in line with Fáilte Ireland policy.
  Carry out all other duties as required and participate as a full member of the Marketing Communications team by supporting different work projects, as required, from time to time
  This role requires some travel, with attendance at a number of national and regional locations / sites on an annual basis
  This role may require working unsocial hours including bank holidays with regular attendance at Dublin-based divisional and project meetings.
  The flexibility to travel domestically, and on occasion internationally is an element of this role.

In order to be eligible to apply for this role you must have / demonstrate in your application form the following

• A minimum of five years’ PR experience.
• Three years’ experience in a PR role at a large consumer brand driven organisation (or a comparable role within a marketing agency or similar company).
• Proven ability to manage the execution of large-scale consumer PR campaigns.
• Experience of successfully managing budgets.
• Experience in agency management.
• Experience in compiling campaign effectiveness reports for stakeholders.
• Experience collaborating and working cross functionally with other teams and stakeholders.
• Proven experience in managing external partners