Omnichannel Orchestration Lead

at  Sanofi

REQUIRED SKILLS & EXPERIENCE

• 5+ years of experience in pharmaceutical omnichannel marketing, CRM/marketing automation, or digital sales enablement.
• Strong expertise in Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and analytics.
• Knowledge of SQL, and how it can be leveraged within SFMC
• Experience working with Salesforce CRM and/or Veeva CRM, specifically CLM, RTEs, and Fragments.
• Understanding of pharmaceutical sales engagement models and HCP engagement strategies.
• Strong analytical skills, with the ability to interpret data and optimize omnichannel campaigns.
• Knowledge of regulatory compliance (e.g., PAAB, ASC, PIPEDA) for pharmaceutical digital marketing.
• Excellent communication and stakeholder management skills.
• Ability to work cross-functionally in a complex, fast-paced environment.

EDUCATION & CERTIFICATIONS (PREFERRED)

• Bachelor’s or Master’s degree in Marketing, Business, Digital Strategy, Data Analytics, or a related field.
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Administrator, Email Specialist, Consultant).
• Veeva CRM & CLM certification or relevant training in closed-loop marketing tools is a plus.
• Additional training in digital marketing, content management, or analytics is highly desirable.
• Bachelor’s degree in business, marketing, or technology, or equivalent experience
• 5+ years of experience in omnichannel or digital marketing execution, with majority of that experience in pharmaceutical, life sciences, or biotech preferred
• 6+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
• Deep understanding and experience of the Canadian market
• Experience managing external vendors
• Excellent project management and change management skills, in a multi-priority environment