Online Marketing Executive (Chinese Mandarin Speaker)

at  University Choice

JOB OVERVIEW

University Choice is one of the leading UK-based student recruitment agencies. As an official representative of international student recruitment, we promote our partner universities and their programmes to target student groups through conventional and innovative marketing activities and campaigns. We support client universities by sourcing, identifying and converting prospective student enquirers and offer holders to enrolment. We provide prospective client students with a comprehensive one-stop application and university choice service.
We are seeking a creative and motivated Online Marketing Executive with fluency in Mandarin to join our team. In this role, you will focus on managing and expanding our presence on Xiaohongshu (RED note). This is a part-time, remote position with flexible hours and an opportunity to make a real impact on our digital marketing efforts.

REQUIREMENTS

• Native or fluent in Mandarin, with strong English communication skills.
• Proven experience in managing and growing social media accounts, especially Xiaohongshu.
• Strong understanding of Chinese social media culture and trends.
• Creative and capable of producing high-quality content, including text, images, and short videos.
• Self-motivated and able to work independently with minimal supervision.
• Previous experience in education or recruitment marketing is a plus but not required.

• Xiaohongshu Operations: Plan, create, and manage engaging content on Xiaohongshu to promote University Choice and its partner universities.
• Content Creation: Develop posts, articles, and short videos tailored to the target audience, maintaining a professional and appealing brand tone.
• Audience Engagement: Interact with followers, respond to comments and inquiries, and build a loyal online community.
• Campaign Planning: Collaborate with the team to design and execute marketing campaigns on Xiaohongshu, aligning with the company’s goals and timelines.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing regular reports and recommendations for improvement.
• Market Trends: Stay updated on social media trends and strategies within the market to ensure content remains relevant and impactful.