Online Marketing Manager

at  Pointsharp

YOUR MISSION

As a Online Marketing Manager at Pointsharp you are responsible for planning and executing all global Corporate Campaigns, as well as making sure they are successful.
In this role you are a part of the Marketing Department and report to the Head of Marketing.

Your primary duties include, but are not limited to:

• You develop and deliver quarterly, global Corporate Marketing plans that integrate sales and marketing requirements to support Thought Leadership, pipeline and revenue goals.
• Besides, you develop and execute a marketing channel strategy for website, social media and email.
• Furthermore, you develop and execute demand generation marketing programs taking into account input from Event-Marketing, Content-Marketing and Product-Marketing.
• Additionally, you forecast and measure the impact of the marketing programs on sales cycles while analyzing program results, optimizing as needed.
• You own the planning and execution of vertical-based marketing, including Account Based Marketing programs that penetrate global key accounts.
• Also, you maintain ongoing communications and be the go-to marketing resource for global sales leaders and partner marketing.

WHO WE ARE

Pointsharp is a European cybersecurity company founded in 2006. Pointsharp delivers specialized software and services that help organizations secure identities, authorization, access, and data in a user-friendly way. We believe easy-to-use security solutions are the foundation for a safe, modern digital workplace.
Pointsharp — Security made easy

• You develop and deliver quarterly, global Corporate Marketing plans that integrate sales and marketing requirements to support Thought Leadership, pipeline and revenue goals.
• Besides, you develop and execute a marketing channel strategy for website, social media and email.
• Furthermore, you develop and execute demand generation marketing programs taking into account input from Event-Marketing, Content-Marketing and Product-Marketing.
• Additionally, you forecast and measure the impact of the marketing programs on sales cycles while analyzing program results, optimizing as needed.
• You own the planning and execution of vertical-based marketing, including Account Based Marketing programs that penetrate global key accounts.
• Also, you maintain ongoing communications and be the go-to marketing resource for global sales leaders and partner marketing