Onsite Operations Marketing Executive

at  VIPSHOP SINGAPORE PTE LTD

REQUIREMENTS:

• Bachelor’s Degree in Marketing or relevant field.
• No experience required (relevant internship experience or 1-3 years of cross-border e-commerce operations/marketing experience will be a plus).
• Experience in 3Ps operations – choosing the right People and right Product in the right Place will be an added advantage.
• Skilled in marketing planning and good English copywriting skills.
• Strong initiative, positive work attitude and good communication and coordination skills.
• Strong attention to details and able to adapt in a fast-paced, start-up environment.

• User relationship maintenance: manage and improve user activity and purchase conversion rate.
• User re-marketing channel management: Push (message push) and EDM (email marketing), combined with the sales performance of the products on the site, optimize the pushed products and content, and improve the open rate and click-through rate of the conversion funnel.
• Marketing copywriting planning: combine push content themes and hot-selling products, optimize push content copywriting, and increase Push/EDM open rates through attractive content.
• Sensitive and interested in hot topics on social media, able to participate in team planning and implementation of push content topic organization, and be able to consistently recommend products that can support hot topics.
• Collaborate with Onsite Operations team to summarize and refine content and products that perform well and leverage teamwork to amplify results.